Product Marketing Strategist

3 weeks ago

Sydney, New South Wales, Australia Ignition Full time

About This Opportunity:

This is a pivotal role at Ignition where you will be part of a rapidly growing team. As a Global Product Marketing Lead/Manager, your primary objective will be to position Ignition as a category leader and drive product awareness and adoption to unlock new customer and revenue growth in our core markets.

Reporting to the Global Head of Product Marketing and Brand Communications, you will collaborate closely with regional teams across Australia, Canada, and the USA. Key responsibilities will include:

  • Partnership with the product team to drive the product's success
  • Championing the voice of customers in product development and marketing
  • Defining product positioning and messaging
  • Leading the go-to-market (GTM) strategy for new products, features, and industry verticals
  • Ensuring maximum value for Ignition customers

What You'll Do Daily:

  • Identify market, customer, and competitor insights to inform problem-solving and compelling value propositions
  • Conduct customer research and analysis, create buyer personas, and advocate for the customer's voice in product, sales, and marketing
  • Develop clear and concise value propositions, positioning, and messaging to simplify complex ideas and validate resonance with the target audience
  • Develop content that effectively communicates product value, such as website pages, fact sheets, blogs, webinars, videos, decks, and more
  • Develop and implement GTM strategies and campaigns for new product, feature, and integration launches, as well as new verticals/segments, to drive customer acquisition and expansion

Requirements:

  • 5 years of experience in product marketing for B2B SaaS or established tech companies
  • Proficiency in marketing tech tools, especially Intercom, Hubspot, and Asana
  • A growth-oriented mindset, a builder by nature, who identifies opportunities to improve and innovate
  • Customer-centric empathy, willingness to understand customer needs and pain points
  • Strong storytelling skills to simplify complex ideas and craft compelling messaging
  • Effective stakeholder management, collaborating with cross-functional teams to drive key initiatives
  • Data-driven decision-making, analyzing spreadsheets and reports to inform strategic decisions

Our Offer:

  • An estimated salary of $90,000 - $130,000 per year
  • The chance to grow professionally in a dynamic environment

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