Strategic Communications Specialist

1 day ago

Brisbane, Queensland, Australia beBeeCommunications Full time $98,400 - $124,999
Job Description

Lung Foundation Australia is seeking an experienced and strategic Media and PR Specialist. This pivotal role is responsible for Lung Foundation Australia's media and public relations strategy, raising the brand's visibility. You will proactively identify opportunities and craft powerful stories that elevate our reputation as a leading voice in the health and not-for-profit sectors.


You will be the organisation's media and PR lead, contributing to communications activities, including newsletters, corporate publications and digital content, ensuring brand alignment.


About the Role

This is a key position within the Lung Foundation Australia team, requiring an individual with a deep understanding of the media landscape and a proven track record in developing and implementing successful media strategies.


  • Media and public relations management: Develop and deliver media and PR activity to increase Lung Foundation Australia's brand visibility. Build strong media relationships and manage proactive and reactive media opportunities.
  • Strategic storytelling: Find and share powerful stories that highlight the experiences of people with lung disease and lung cancer.
  • Corporate communication: Contribute to the development of newsletters, corporate reports, blogs, and supporter publications.
  • Performance monitoring and reporting: Evaluate media impact and adjust strategy accordingly.

About You

To succeed in this role, you will need:


  • Tertiary qualifications in journalism, public relations, communications, marketing or a related field.
  • Minimum 5 years' experience in media and public relations, ideally within the non-profit or health sector.
  • Demonstrated success in developing and implementing media strategies that increase brand awareness.
  • Exceptional storytelling, writing and editing skills, with experience translating complex subject matter into accessible, engaging content.
  • Experience managing media campaigns, using strategic media relations to drive advocacy, action and raise awareness.
  • Ability to manage on-the-ground media opportunities including press conferences, media interviews and shoots.
  • Strong organisational and project management skills, with the ability to manage competing priorities and meet deadlines.

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