Media Marketing Specialist

3 days ago

Melbourne, Victoria, Australia Joolca Full time

We are Joolca, a rapidly expanding Melbourne-based outdoor e-commerce brand with a significant global presence.

Joolca's core philosophy revolves around providing customers with the comfort of indoor spaces outdoors – anywhere in the world. In recent years, we have grown from being an Australian-only brand to now selling our top-rated gear in Australia, New Zealand, the USA, Canada, and the UK, boasting tens of thousands of enthusiastic customers who have formed an online community.

Our website https://www.joolca.com.au/pages/about-us gives you an idea of what we're working towards.

We're looking for a skilled Media Marketing Specialist to join our growing team.

Benefits:

  • This is an opportunity to grow your career with a fast-growing Aussie brand that's making waves globally, and doing it all from our modern office in Coburg, Melbourne.

The Role

As Joolca's Media Marketing Specialist, you'll be responsible for managing and optimising our paid advertising campaigns on Google and Meta (Facebook/Instagram) under the guidance of our PPC Lead. You'll play a crucial role in ensuring our ads perform at their peak, driving low cost customer acquisition and high return on ad spend (ROAS). In addition to managing the day-to-day aspects of the ad accounts, you'll collaborate with our team on Conversion Rate Optimization (CRO) to ensure we're maximising the value of every click.

This is an ideal role for someone who's data-driven, highly organised, and comfortable with the latest ad management tools and tactics. You'll be working within a dynamic, growing company where your insights and efforts will make a direct impact on Joolca's growth.

Key Responsibilities:

  • Campaign Management: Oversee the day-to-day management of our Google and Meta ad accounts, including campaign setup, optimisation, and performance analysis.
  • Data-Driven Optimisation: Analyse and monitor key performance indicators (KPIs) to adjust bids, targeting, and creative assets to improve campaign performance.
  • Collaboration: Work closely with our PPC Lead to implement strategy, follow best practices, and execute paid media plans that align with Joolca's goals.
  • CRO Involvement: Be actively involved in conversations around Conversion Rate Optimisation (CRO), offering insights on how to improve landing pages and user experiences that drive conversions.
  • Creative Collaboration: Liaise with the creative and content teams to ensure that ad copy and creative are aligned with the brand and tailored for each audience segment.
  • Budget Management: Assist in managing budgets, ensuring we maximise ROAS while adhering to campaign spend guidelines.
  • Analysis & Reporting: Critical Prepare regular performance reports that include actionable insights and recommendations for improving paid media efforts.

Salary Range:

$80,000 - $120,000 per annum, depending on experience.

Requirements:

  • Proven experience managing Google and Meta Ads campaigns, with a track record of driving results.
  • Strong understanding of ad targeting, A/B testing, and budget optimisation.
  • Proficiency with ad management platforms (Google Ads, Facebook Ads Manager) and tools like Google Analytics.
  • Knowledge of CRO principles, with the ability to contribute to discussions on improving landing page performance and user experience.
  • Analytical mindset with the ability to interpret data and make informed decisions.
  • Excellent communication skills, both written and verbal, for working cross-functionally.
  • A self-starter attitude with a passion for delivering results in a fast-paced environment.

Bonus Points For:

  • Experience with other digital advertising platforms like YouTube, TikTok, or LinkedIn.
  • Familiarity with email marketing and how it complements paid media efforts.
  • Experience with performance analysis tools beyond PPC platforms and GA4.

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