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Digital Media Marketing Specialist

1 month ago

Melbourne, Victoria, Australia White Bay Full time

Role Overview

White Bay seeks a skilled Social Media Specialist to elevate our brand's online presence and drive engagement through innovative strategies.

Key Responsibilities:

  • Develop and execute social media content calendars to showcase our men's footwear line.
  • Design and deploy impactful marketing campaigns across key platforms.
  • Collaborate with videographers to create dynamic content.
  • Analyze data to optimize performance and drive growth.
  • Engage with customers and respond to inquiries.
  • Stay up-to-date with the latest Instagram and Facebook trends.
  • BUILD RELATIONSHIPS WITH INFLUENCERS AND STYLISTS.
  • Manage and report on Facebook Ads for brand awareness.

Requirements:

  • 2-3 years of social media experience.
  • Expertise in Facebook Ads Manager and Business Manager.
  • Familiarity with Schedugram and analytics tools (Iconosquare, Google Analytics).
  • Proficiency in Adobe Creative Suite.
  • Photography and photo editing skills are a plus.

Join White Bay's team as a Social Media Specialist and make a lasting impact on our brand's online presence.