Paid Search Campaign Specialist
3 days ago
Welcome to DTC Jobs, where we're looking for an experienced Paid Search Campaign Specialist to drive our digital marketing success.
This key role involves managing PPC campaigns across multiple platforms, including Google Ads and Bing Ads, as well as conducting thorough keyword research and competitive analysis.
To be successful in this position, you'll need to have 2+ years of experience in paid search marketing and a solid understanding of Google Ads, Bing Ads, and SEO principles.
You'll also need to have excellent communication skills, be able to work collaboratively with our marketing team, and have the ability to manage multiple campaigns simultaneously and meet deadlines.
Estimated salary: $90,000 - $120,000 per year.
Key responsibilities include:
- Manage PPC campaigns across multiple platforms
- Conduct thorough keyword research and competitive analysis
- Optimize ad copy, bids, and landing pages to improve campaign performance
- Regularly analyze metrics and prepare reports to track performance against objectives
- Collaborate with other marketing team members to align paid search campaigns with overall marketing strategies
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