Digital Marketing Specialist

2 months ago

Brisbane, Queensland, Australia CULTURE KINGS Full time

About Culture Kings

Culture Kings is a leading retail company that represents the intersection of music, sport, and fashion. Our company prides itself on exclusivity and superiority, offering a premium retail experience across various genres, cultures, styles, and ages. We have a strong presence in Australia, New Zealand, and the United States, with a curated range of products from over 100 leading street, sport, and fashion brands.

The Opportunity

We are seeking a highly skilled Digital Marketing Specialist to drive the growth of our e-commerce stores. This role will leverage expertise in Google advertising to enhance our online presence, increase traffic, and maximize ROI from our SEM campaigns. The ideal candidate will have a proven track record in managing successful Google Ads campaigns for global e-commerce businesses, particularly within the fashion & apparel industry.

Key Responsibilities

    • Develop, implement, and manage various Google Ads campaigns to grow sales and profits across all markets.
    • Optimize ad performance through A/B testing, keyword analysis, and audience targeting.
    • Allocate and manage budgets effectively across multiple campaigns and markets.
    • Implement and refine search & keyword strategies to drive relevant traffic and increase conversions.
    • Utilize Google Analytics and other tools to track, report, and analyze website traffic and campaign performance.
    • Collaborate with the e-commerce, web development, and design teams to optimize landing pages for higher conversion rates.
    • Implement best practices for landing page structure, content, and user experience.
    • Explore and implement new Google Ads features and beta programs to stay ahead of industry trends.
    • Stay updated with the latest industry trends, tools, and best practices.
    • Provide training and support to junior team members as needed.
    • Ensure all SEM activities comply with Google's advertising policies and industry best practices.

Requirements

    • At least 5 years of hands-on experience in a PPC/SEM role, preferably for global e-commerce brands.
    • Minimum 2 years experience in managing Annual Marketing budgets of more than $1 Million.
    • Expert knowledge of all Google products, including Google Ads, Google Merchant Centre, GA4, and Google Tag Manager.
    • Experience managing and optimizing large product data feeds using tools such as Datafeedwatch or similar.
    • High proficiency with Excel and/or Google Sheets.
    • Qualification in a relevant field is desirable but not essential.
    • Ability to influence, educate, and bring together various departments to drive strategic SEM initiatives.

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