Digital Marketing Strategist

3 weeks ago

Brisbane, Queensland, Australia S2M Digital Recruitment Full time
Senior Digital Director

Our client, a leading digital marketing agency, is seeking a highly experienced Senior Digital Director to drive growth through strategic digital marketing efforts. This senior leadership role is focused on optimizing performance-based campaigns, leading a talented team of specialists, and fostering a culture of continuous learning and innovation.

Key Responsibilities:
  • Strategic Planning: Develop and implement comprehensive digital strategies, aligning them with broader business goals to boost customer acquisition and revenue.
  • Campaign Optimization: Oversee the execution and continuous refinement of digital campaigns, including A/B testing and performance analysis.
  • Team Leadership: Lead, mentor, and inspire a team of digital marketing specialists, fostering a culture of continuous learning and innovation.
  • Data Analysis: Establish KPIs, create detailed performance reports, and use data-driven insights to guide strategic decisions.
  • Cross-Functional Collaboration: Work closely with internal teams and external partners to ensure cohesive messaging across all campaigns.
  • Budget Management: Manage digital budgets to maximize ROI and identify cost optimization opportunities.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 6+ years of experience in digital marketing, with expertise in SEM, social media, display, and programmatic.
  • Strong analytical skills and proficiency in tools like Google Analytics and Google Ads.
  • Proven leadership, communication, and project management abilities.
  • Experience managing large budgets in fast-paced environments.
Preferred Skills:
  • eCommerce or direct-to-consumer marketing experience.
  • Familiarity with MarTech stacks, CRM systems, and certifications in platforms like Google Ads or Meta Ads.

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