Channel Marketing Manager
2 days ago
Microsoft is seeking a highly skilled Channel Marketing Manager to join our Consumer Channel & Partner Marketing team. As a key member of our global team, you will be responsible for driving full-funnel marketing for our exciting ecosystem.
Key Responsibilities:- Develop and execute partner marketing plans that drive long-term growth and joint marketing initiatives.
- Create short, medium, and long-term full-funnel partner marketing plans that maximize sell-through and ROI.
- Act as a trusted advisor and thought leader to retailers and partners, building credibility and impact to help land key seasonal and product priorities.
- Leverage internal and external data and insights to assess partner capabilities and identify opportunities for growth.
- Establish a partner marketing calendar, pulling through product campaigns and optimizing seasonal beats and product launches.
- Leverage global campaigns and creative to land partner-specific campaigns.
- Negotiate with partners for in-kind marketing to amplify campaigns and maximize investments.
- Activate e-commerce sales motions through digital marketing excellence, mobile-first executions, and social commerce.
- Build brand advocates among retail sellers through training, evangelism, and community engagement platforms.
- Influence conversion in-store and online through seamless and connected experiences.
- Optimize in-store presence by supporting and negotiating shop-in-shop programs and experiences.
- Deliver compelling demo experiences through our Retail Demo Experience platforms.
- Drive execution excellence online with a focus on search and discoverability.
- Create strong partner relationships as measured through our Microsoft feedback forums and surveys.
- Set campaign performance metrics and secure partner reporting to validate proof of execution and assess campaign performance.
- Analyze usage of market development funds, aligning spends to global guidance and initiatives.
- Drive creation and review of monthly and quarterly feedback and reporting in support of regular business milestones.
- Analyze performance results against execution activities to identify causals, opportunities, and action plans.
- Drive brand consistency and deep understanding of the retail, competitive, and marketing landscape.
As a Channel Marketing Manager at Microsoft, you will have the opportunity to share feedback around partner trends, capture learnings, and establish campaign best practices, leveraging our global infrastructure for support and shared platforms.
This role is flexible, with the option to work up to 50% from home based on proximity to a Microsoft office.
Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees, we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day, we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
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