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Senior Marketing Strategist

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Council Of The City Of Ryde, Australia Wolters Kluwer N.V. Full time
Job Summary

The Senior Marketing Specialist - Growth Marketing is a key role within Wolters Kluwer N.V. responsible for developing, executing, and measuring lead generation campaigns to drive qualified leads into the pipeline across the APAC region (Australia, New Zealand, Singapore, and Malaysia).

This role is involved in every step of the customer engagement cycle from ideation to implementation and analysis, working closely with local Marketing and Sales teams to build compelling campaigns that drive results.

The Senior Marketing Specialist will work individually or as part of a team to lead demand generation strategies and initiatives through multiple channels, monitoring, analyzing, testing, and continually refining all components of campaign lifecycles, as well as nurturing target audiences, showcasing thought leadership, and building brand loyalty with clients and prospective clients.

The role will be part of the broader North American and APAC teams and will be expected to sometimes work outside standard hours.

Responsibilities
  • Develop strategy and execute marketing campaigns in a mix of channels to drive MQLs and ultimately revenue.
  • Define and execute campaign strategy for the segment's portfolio of products, including email, paid advertising, media, sales materials, and promotions and trade shows, while maximizing ROI.
  • Conduct sub-segmentation analysis around persona needs and buying preferences.
  • Identify new email marketing strategies to ensure that the most effective offers, copy, platforms, and creative are incorporated into campaigns and deliver a compelling message.
  • Provide direction to Content Marketing Manager(s) for the development of press releases, case studies, testimonials, insights, etc., to increase market awareness.
  • Collaborate with the Events Specialist to select and prioritize relevant trade shows for the segments and provide strategic directions to sales.
  • Work closely with Product Management to establish the segment marketing plan, revenue forecasting, campaign priorities, and relevant pricing strategies and tactics.
  • Develop marketing plans informed by a deep understanding of assigned market segments and actively monitor, communicate, and act upon changes relevant to customer and competition.
  • Proactively address sales and revenue variances for markets assigned – both short and projected long-term.
  • Proactively identify and champion new revenue opportunities.
  • Work with Sales and Product Management to develop relationships with key associations, core affiliates, and other third parties.
About You
  • Bachelor's Degree in Marketing, related field, or equivalent.
  • 4+ years of business experience.
  • Competence with marketing to professionals in a B2B environment; specific exposure to tax, accounting, or legal is a definite asset.
  • Experience with Pardot, Salesforce, Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
  • Demonstrated ability to identify, recommend, and position products to optimize revenue potential.
  • Strong interpersonal skills; demonstrated ability to work collaboratively with a wide range of individuals at all levels of the organization.
  • Ability to work independently and in a team environment in a positive and supportive manner.
  • Strong analytical, problem-solving, and decision-making skills.
  • Ability to manage multiple projects simultaneously and achieve goals without conflict.
  • Creative, flexible, and inquisitive with strong initiative and self-motivation.
  • Excellent follow-through, attention to detail, and time management skills.