Regional Manager, Public Relations and Communications

3 days ago

Brisbane, Queensland, Australia Accoravillage Full time
About the Role

The PR Manager for AU/NZ is responsible for supporting the development and execution of long-form PR/CSR programs; managing the successful execution of brand PR tactics and activations; managing a PR agency team for execution.

Key Responsibilities
  • Develop, implement and manage brand PR communications efforts for ANZ, working alongside the broader marketing team to ensure PR is an integrated part of campaign execution across all ATL channels.
  • Ensure PR activities are aligned to the broader Marketing and Brand strategy, as directed by the Director of Marketing.
  • Build and foster relationships with various publics including media, community members, partners, public affairs offices, non-governmental organizations, consumer advocacy groups, etc. for the benefit of Subway.
  • Monitor media coverage of the restaurant/food/consumer sector to anticipate trends and opportunities.
  • Secure impactful earned and owned media exposure; measure impact and communicate results.
  • Activation support – attend events, organize food and/or merchandise, finalize creative deliverables, oversee third-party activation staff.
  • Research, write, and/or edit communications materials, including (but not limited to) press releases, pitches, fact sheets, Q&As, briefing materials, talking points, key messages, emails, social media posts and presentations.
  • Work with the Director of Marketing and Managing Director to serve as the releasing authority for information to the public and/or news media from the brand in AU/NZ as it relates to Public Relations.
  • Act as Media Spokesperson for the brand as and when required.
  • Lead the event management and organization for the Subway ANZ convention in collaboration with the Communications Manager.
  • Manage and brief the event agency and internal agency teams on deliverables.
  • Work with agency partners and leadership team members to develop convention presentations, hype reels, speaking notes as well as convention agenda and itineraries.
  • Protect the brand by managing and mitigating external risks, including managing negative media or social media coverage, supporting with escalated guest care incidents, and working with Territory Teams on in-restaurant incidents that could generate publicity.
  • Work with the Global Communications team on issues or stories with international impact.
  • Control the brand narrative and community response to external issues including drafting and preparing media holding statements, community management responses and guest care Q&As.
  • Work with government and industry bodies to understand new regulations and proposed policies to determine the potential brand/business impact.
  • Advocate Subway's position to appropriate industry groups (i.e. National Retail Association) to inspire change and communicate key updates to internal stakeholders.
  • Develop mandatory corporate reports such as the APCO Packaging Report and the Modern Slavery Statement in conjunction with the appropriate departments.
  • Manage AU/NZ PR and Activation agencies to ensure goals and KPIs are met.
  • Work collaboratively with cross-functional teams including marketing, legal, guest care, internal communications, operations, development and the Food Safety and Quality Assurance team.
  • Work collaboratively with Territory Teams to assist in rolling out PR campaigns and activations.
  • Accountability for Australia and New Zealand PR campaign budgets.
Requirements
  • Minimum of 5+ years of experience in public relations in a corporate or agency environment; must have a proven track record in all aspects of securing and managing high quality/high volume media coverage.
  • Exceptional writing skills (technical, creative, effective).
  • Fluent in written and spoken English.
  • Proven ability to handle sensitive issues and crises under pressure and provide sound counsel to management.
  • Self-motivated, proactive, and hard-working, with strong problem-solving, creative thinking and interpersonal skills.
  • Working knowledge of the media and news landscape in Aus/NZ.
  • Professional demeanor with the ability to work with a variety of stakeholders from Sandwich Artists to the CEO.
  • Team player with the ability to work with a diverse team operating in 113 countries.
  • Comfortable working in a fast-paced, deadline-oriented environment.
  • Experience working with global organizations - QSR or fast casual chain restaurants and/or franchise model businesses is a plus.
  • Demonstrated problem-solving skills.
  • Working knowledge of social media and emerging channels.
  • Working knowledge of Corporate Social Responsibility (CSR) principles and regional hot topic issues.
Education

Bachelor Degree in Public Relations, Corporate Social Responsibility, Journalism, Communications, Marketing or related field.5+ years experience in a relatable field is preferred.

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