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Growth Marketing Manager

2 months ago

Sydney, New South Wales, Australia HelloFresh Australia Full time
About the Role

HelloFresh Australia is seeking a highly skilled Growth Strategy Manager to join our team. As a key member of our marketing team, you will be responsible for driving growth and profitability from our customer sign-ups.

Key Responsibilities
  • Develop and Execute Growth Strategies: Contribute to the development and execution of strategies and roadmaps for profitable growth of new customers.
  • Identify and Optimize Opportunities: Identify, test, and help roll out creative opportunities, such as targeting new customer segments, testing new creative types, and optimizing landing pages.
  • Monitor and Analyze Performance: Review and report on key business metrics related to new customers, analyze trends and gaps, and identify actionable steps to improve performance.
  • Collaborate with Cross-Functional Teams: Contribute to the annual and quarterly marketing budgeting process to set conversion, spend, and ROI targets in collaboration with finance and marketing teams.
  • Ensure Alignment with Brand Themes: Ensure that creatives and messaging align with quarterly brand themes and integrate them into channel activities.
  • Make Data-Driven Decisions: Assist in the decision-making process for rolling out initiatives by analyzing the potential incremental commercial benefits using data points such as A/B test results and past campaign analyses.
  • Maintain Documentation and Artifacts: Maintain documentation and artifacts to ensure clarity within the broader business on all activities and processes related to the scope of this role.
Requirements
  • 4+ Years of Experience: 4+ years of professional experience in growth marketing, business strategy, or a related field, with direct-to-consumer experience preferred.
  • Strong Analytical Skills: Strong analytical and modeling skills.
  • Proven Relationship-Building Skills: Proven ability to build strong relationships with stakeholders and influence teams towards achieving strategic goals.
  • Project Management Skills: Experience in managing projects from inception to completion, ensuring timely and accurate execution.
  • Technical Skills: Proficiency in Google Sheets/Excel and PowerPoint/Google Slides.
  • Adaptability: Ability to quickly learn and adapt to new technologies, tools, and processes.
  • Alignment with Company Values: Alignment with HelloFresh's values – a proactive, ambitious problem solver who builds strong, collaborative relationships in an empathetic manner.
What We Offer
  • Competitive Salary and Benefits: Competitive salary and employee benefits.
  • Flexible Working Arrangements: Flexible working arrangements.
  • Egoless Environment: Egoless environment, constant learning with room for personal growth.
  • Free Access to Headspace: Free access to Headspace.
  • HelloFresh Academies: HelloFresh Academies - monthly internal learning & development.
  • Diverse and Vibrant International Environment: A diverse and vibrant international environment, with offices in 18 countries.
  • Company Discount: Company discount - 70% off HelloFresh.