Senior Growth Marketing Manager

3 weeks ago

Sydney, New South Wales, Australia Monograph Full time
About the Role

We are seeking a highly skilled Senior Growth Marketing Manager to join our team at Tracksuit. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive growth marketing strategy that drives customer acquisition and revenue growth.

Key Responsibilities
  • Develop and execute paid marketing campaigns on platforms like LinkedIn and Google Ads, focusing on maximizing ROI and scaling customer acquisition.
  • Lead a modern ABM campaign approach to identify and reach ideal customer profiles across all markets.
  • Develop a strong testing framework to introduce new strategies and channels to efficiently build awareness and engagement with our ideal customer audience.
  • Refine and scale our organic search presence to capture high intent audiences and share of search, with a focus on a modern AI-driven search landscape.
  • Own and execute tactical improvements to our website to maximize data capture, improve customer UX, and convert inbound traffic into leads.
  • Work with our Design, Product Marketing, and Content teams to develop engaging creative assets and messaging to bring to life our Tracksuit brand and product.
Requirements
  • 7+ years of experience in a growth marketing role, ideally within a SaaS or tech environment.
  • Outstanding analysis and reporting skills, working with datasets to understand performance, optimize campaigns, drive decision-making, and measure outcomes.
  • A collaborative team player who can build strong relationships with key stakeholders and work closely with people across the business to get the best results.
  • Experience in a rapidly growing environment, with a willingness to forge a path forward amidst ambiguity.
  • A kind, smart, and empathetic human who is excited by the world of marketing and genuinely wants to solve customer problems.
About Us

At Tracksuit, we are a tight-knit, supportive, and ambitious team driven to empower companies to use brand to drive success. Our culture thrives on complete transparency, trust, learning, and constant development and improvement. We offer a range of benefits, including competitive market rate remuneration, an annual company-wide performance bonus, an employee share option program, progressive health and wellness benefits, generous parental benefits, and a $1000 personal L&D budget for each Trackstar.

We are a Mumbrella Marketing Company of the Year 2022 and an HRD Employer of Choice. If you are a motivated and experienced growth marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.

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