Head of Customer Segments

8 hours ago

North Sydney Council, Australia GWA Group Full time
About the Role

We are seeking a seasoned marketing professional to lead our Customer Segments team as Head of Customer Segments. As a key member of our Marketing Leadership team, you will be responsible for developing and executing strategies that drive the success of our product categories across our core Customer Segments.

Key Responsibilities
  • Develop and execute segment strategies that align with GWA's overarching business goals.
  • Conduct comprehensive market analysis to identify trends, opportunities, and assessments of the competitive landscape.
  • Establish both short-term and long-term plans for category growth and development.
  • Lead, mentor, and develop a team of senior managers and other members of our Customer Segments team.
  • Oversee the entire product lifecycle from concept through to discontinuation for all categories, including ensuring timely and successful product launches in collaboration with product development, supply chain, and sales teams.
  • Collaborate with our marketing, sales, finance, and supply chain teams to ensure cohesive execution of segment and category strategies.
  • Provide strategic direction and insights to support overall business initiatives, and lead or participate in cross-functional projects and initiatives.
  • Utilize customer insights and market research to inform category strategies and decisions.
  • Collaborate with our customer marketing and brand engagement teams to develop and oversee marketing campaigns and promotions, and evaluate the effectiveness of marketing activities and adjust strategies as needed.
  • Oversee capital investment towards product development, ensuring forecasted ROI.
  • Be the marketing champion for regional execution of activities, ensuring alignment with segments and leveraging offerings to deliver impactful customer experiences.
  • Deliver best-in-class customer and product/brand reviews and recommendations to enhance the overall Customer Experience.
About You

We are looking for a strategic leader with a passion for driving category performance. You will have a track record of success in a fast-paced environment and:

  • 10+ years of experience in a senior leadership role within category management.
  • Demonstrated experience in designing and implementing successful segment and category growth strategies.
  • Extensive experience in category management, including new product development and lifecycle management.
  • Proven track record in leading customer channel market strategies and activating group brand strategies in local market channels.
  • Exceptional analytical skills with the ability to identify trends, opportunities, and insights from data.
  • Strong problem-solving abilities and a forward-thinking approach.
  • Strategic and commercially minded with the ability to influence at all levels.
  • Knowledge of regulations regarding customer information usage.
  • Experience working with suppliers and customers to build and execute plans.
  • Background in working with market-leading B2B brands and developing successful programs and campaigns.
About Us

At GWA, we're not just a company - we're a supportive community committed to making everyday water experiences extraordinary. Our dedication to water sustainability, customer-first values, and community engagement creates a ripple effect of positive impact, ensuring that our consumers not only enjoy our products, but also contribute to saving millions of litres of water each year.

We celebrate the unique perspectives and talents that everyone brings with them and foster a culture of care where you feel valued and empowered to succeed. Our cultural pillars - We are One Team, We are Customer Focused, and We Care for Each Other - are more than just words; they're our way of life.

What can you expect from us? Join us on our journey from Good to Great, where you'll collaborate with inspiring colleagues, engage with iconic brands, and contribute to a business with a legacy of strong growth.

We value passion, potential, and a willingness to learn. Aside from a supportive and collaborative culture where you'll be set up for success and know that you're making a real difference from day one, we'll offer you:

  • Hybrid working options
  • Competitive remuneration and bonus structures
  • An immersive onboarding program to set you up for success
  • Opportunities to learn and grow through our Learning & Development programs
  • Paid parental leave program
  • 'Great Rewards' program - exclusive access to discounts and cashback rewards at your favourite stores
  • 'Bathrooms & More' program - great discounts on a wide range of our products
  • Volunteer and Community Service Leave
  • Option to purchase additional annual leave
  • Opportunity to take advantage of novated leasing options
  • Health & Wellbeing Services with 24/7 in-app access to medical advice, safety support and mental healthcare for you and your immediate family members.
  • Medibank Health Insurance - discounts on corporate cover

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