Senior Customer Retention Specialist

3 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $100,000 - $150,000
Senior Loyalty Marketing Manager

Drive member engagement, retention, and customer lifetime value through innovative loyalty campaigns, personalized customer experiences, and seamless program operations.

About the Role

This pivotal role requires collaboration with cross-functional teams to enhance customer satisfaction while delivering commercial impact. As the ANZ regional representative for new global loyalty initiatives, you will work closely with international teams to align strategies and share best practices.

Duties
  • Loyalty Strategy & Program Management: Lead the strategic development, management, and execution of loyalty programs across ANZ in collaboration with the Director, Digital Engagement and Loyalty.
  • Program Structure: Oversee and be the go-to loyalty lead for program structure, member benefits, tier progression, and customer engagement tactics to drive member retention and lifetime value.
  • Cross-Functional Collaboration: Collaborate with internal teams (marketing, content, sales, digital, operations, and service) to drive effectiveness and customer experience.
  • Innovation and Enhancement: Identify opportunities for innovation and enhancement of loyalty initiatives, campaigns, and programs ensuring alignment with business goals and to drive incremental sales from loyalty members.
  • Customer Insights: Leverage customer insights and data analytics to optimize loyalty engagement strategies and enhance the guest journey.
Requirements
  • 6+ years of work experience in loyalty marketing, CRM, marketing strategy, or product development.
  • Experience with loyalty marketing program strategies and tactics is preferred.
  • Proven ability to lead and develop teams, set strategic goals, and motivate teams to perform.
  • Strong competency, knowledge, and skills for enterprise CRM systems, reporting platforms, and relevant industry training.
Benefits
  • Competitive salary package
  • Brilliant working environment within a hugely successful business
  • Opportunity to take full ownership of the Loyalty Program
  • Thriving industry with huge growth potential

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