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Sydney, New South Wales, Australia beBeeMarketing Full time $80,000 - $82,500
Customer Lifecycle Marketing Specialist

As a key player in the Everyday Rewards Partnership team, you will be responsible for developing and executing data-driven customer lifecycle campaigns across various channels to support member acquisition, engagement, and retention.

You will leverage your expertise to craft targeted communications that optimize performance throughout the entire member lifecycle for our Everyday Rewards Partners. This includes leveraging your skills to deliver omnichannel marketing communications focused on customer acquisition, engagement, and retention, including owned channels and offline media.

  • Analyze campaign performance metrics to identify opportunities for optimization and improvement, ensuring campaigns meet or exceed targets for customer acquisition and retention.
  • Collaborate with internal teams and creative agencies to develop compelling marketing collateral and messaging that resonates with target audiences and drives engagement.
  • Coordinate with internal teams to ensure seamless execution of marketing initiatives and campaigns.
  • Present campaign plans, performance metrics, and recommendations to key stakeholders for alignment and endorsement, as well as post-campaign review.
What You Will Bring
  • A strong track record of executing successful data-led marketing campaigns that drive customer acquisition, engagement, and retention.
  • Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
  • Experience in developing test & learn frameworks and optimization programs, and driving conversion rates across multiple channels.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Knowledge in marketing automation platforms, CRM systems, and other marketing technologies.
The Opportunity

This is an excellent opportunity to join a dynamic team and contribute to the success of our Everyday Rewards Partners. As a Customer Lifecycle Marketing Specialist, you will have the chance to work with a variety of rewards partners, such as BIG W, and support the development and delivery of rewards marketing programs aimed at generating revenue and incremental business for our Partners.