Senior Marketing Strategist

6 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $160,000
Job Description:

This role is ideal for a seasoned marketing leader with in-depth knowledge of APAC markets, strong account-based marketing skills, and a proven track record of delivering impactful business results.

About The Position:

  • Develop and execute comprehensive marketing strategies across Asia Pacific, aligning with sales teams and localising campaigns to drive growth in high-priority verticals like financial services, fintech, telco, and crypto
  • Design and implement targeted ABM programmes targeting key accounts across APAC, leveraging data-driven insights to inform decision-making
  • Craft and launch effective campaigns that resonate with regulated industries, ensuring seamless execution and maximum ROI
  • Lead integrated demand generation initiatives, combining multiple channels to drive engagement and conversion
  • Coordinate high-impact events, roundtables, and webinars to foster connections and advance business objectives
  • Collaborate closely with sales teams to accelerate pipeline development and drive revenue growth
  • Leverage tools like Salesforce and Marmind to track, measure, and optimise ROI, ensuring data-driven decision-making

Requirements:

  • 5+ years of experience in B2B marketing, preferably in SaaS, identity verification, or risk tech, but also open to other industries
  • Proven success in delivering APAC ABM programmes, driving tangible results and exceeding targets
  • In-depth knowledge of the buyer journey in regulated industries, with a deep understanding of customer needs and pain points
  • Strong cross-functional stakeholder management skills, with the ability to build and maintain relationships with key partners and stakeholders
  • Experience with marketing automation and CRM platforms, with a focus on leveraging data to drive business outcomes
  • Creativity, strategic thinking, and a passion for delivering results-driven solutions

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