Digital Marketing Specialist

2 days ago


Cairns, Queensland, Australia beBeeDigitalMarketing Full time $53,000 - $56,900
Job Title: Digital Marketing Specialist

About the Role:

We are seeking a creative and data-driven individual to shape the digital presence of some of Far North Queensland's most iconic tourism brands.

Key Responsibilities:

  • Develop compelling content for various social media platforms, including Meta, LinkedIn, and TikTok.
  • Execute targeted digital campaigns, including email marketing (EDMs), paid advertising, and Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) initiatives.
  • Coordinate traditional media advertising and public relations activities, working with external partners to enhance brand visibility.
  • Analyse and report on digital marketing performance, optimising website content and campaigns based on key metrics.

Requirements:

  • Strong knowledge of social media advertising and campaign execution.
  • Experience with website content management, SEO, and SEM.
  • Familiarity with traditional media advertising and PR is a major plus.
  • Excellent writing and communication skills.
  • Video editing capabilities are a bonus.

What We Offer:

  • A collaborative and professional work environment with opportunities for development within a leading tourism company.
  • Contribution to innovative sales campaigns and enhancements to the digital presence of world-class attractions.
  • Access to industry-leading attractions and a tropical location with plenty of sunshine.
  • Exclusive invitations to in-house events and awards nights.

Why This Role Matters:

This role will play a central part in shaping the digital landscape for our clients, driving engagement and conversions through effective online marketing strategies.



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