Digital & Marketing Manager

Lead Our Digital Future: Senior Digital & Marketing Manager

Are you a strategic digital leader ready to drive the online success of some of Far North Queensland's most iconic tourism brands? The CaPTA Group, a locally owned and award-winning company, is seeking a dynamic Digital & Marketing Manager to lead our digital and media strategies. This is a senior-level position for a hands-on manager whose core objective is to maximise online revenue and brand exposure through strategic leadership and expert execution. You'll lead a team, shape our digital platforms, and amplify our presence across every channel, from web to traditional media.

Why Join the CaPTA Group?

Lead a Legacy: Take charge of the digital strategy for a family of iconic brands with a rich, 40-year history in the region.

Strategic Impact: This is a leadership role where you will directly influence online revenue and shape the public image of our world-class attractions.

CaPTAv8 Culture: We value attitude as much as skill. You'll join a team dedicated to excellence, innovation, and a collaborative spirit.

Amazing Perks: You'll have access to our Employee Assistance Program (EAP), participation in industry familiarisation trips (famils), exclusive invitations to in-house events and awards nights, and generous discounts on all CaPTA Group attractions.

Your Strategic Role: Driving Growth and Brand

As the Digital & Marketing Manager, you will be a visionary leader responsible for all digital and media channels. Your role is a blend of strategic planning, team leadership, and hands-on execution.

Key Responsibilities:

Brand & Content Leadership: Oversee the creation of high-quality, engaging content for all social media platforms. Lead the management of all media assets, from photos and video to product descriptions. Coordinate PR and media relations, including writing and distributing media releases and managing relationships with key media partners.

Team & Industry Leadership: Supervise and mentor the digital and media team, ensuring a high standard of work is met. Develop and maintain strong relationships with key industry partners, and work closely with the Sales Team to develop business and cross-selling opportunities.

Analytics & Reporting: Implement monitoring and reporting systems to track performance and provide management with data-driven insights. Manage budgets and report on results to ensure a strong return on investment.

Digital Strategy & Revenue: Maintain and manage all company websites, with a core focus on maximising online revenue. Develop and implement SEO/SEM strategies and execute digital advertising campaigns across platforms like Google and social media.

The Ideal Candidate: Your Skills & Experience

We are looking for an experienced and results-driven manager with a proven track record of success in digital and marketing leadership.

Skills & Experience:

Proven experience in a digital and media management role.

Strong knowledge of and practical experience with SEO, SEM, and various digital marketing platforms.

Demonstrated experience in managing websites, content, and digital asset libraries.

Excellent team leadership and mentoring skills.

Proven ability to manage budgets and analyse performance data to generate strategic reports.

Exceptional written and verbal communication skills.

A strong understanding of brand consistency and the ability to develop brand guidelines.

Position Details

Employment Type: Fulltime

Start Date: Immediate

Remuneration: Commercial Sales Award – Salary - Negotiable

Location: CaPTA Group Head Office and Amusement Sites as needed, Far North QLD – Cairns Region

How to Apply

Ready to grow your career with us? Submit your resume and a cover letter to , or email for more information.

Join the CaPTA Group and help us shape the future of tourism in Far North Queensland.