Content and Digital Marketing Specialist

4 days ago

Cairns, Queensland, Australia beBeeDigital Full time $26,816 - $53,264
Job Overview

We are seeking a digital marketing professional to drive the online presence of iconic tourism brands in Far North Queensland.

This role involves collaborating with our sales and marketing team to shape the online experience for attractions like Wildlife Habitat, Rainforestation, and more.

The successful candidate will be responsible for developing and managing compelling content across various platforms, executing targeted digital campaigns, and analysing performance metrics.

Key Responsibilities:
  • Social Media & Content: Develop and manage content for social media platforms, collaborating with on-site social media champions and frontline staff to capture engaging, on-the-spot content.
  • Digital Campaigns: Execute targeted digital campaigns, including email marketing, paid advertising, and SEO/SEM initiatives.
  • Traditional & PR Support: Assist with coordination of traditional media advertising and public relations activities, working with external partners to enhance brand visibility.
  • Performance & Optimisation: Analyse and report on digital marketing performance, optimising website content and campaigns based on key metrics.
Requirements:
  • Proven experience in digital marketing, social media management, or content creation.
  • Strong knowledge of social media advertising and campaign execution.
  • Experience with website content management, SEO, and SEM.
  • Familiarity with traditional media advertising and PR is a major plus.
  • Excellent writing and communication skills.
  • Video editing capabilities are a bonus.
Position Details:
  • Employment Type: Part-time (32 Hours per week)
  • Contract: Initial 6-Month Contract
  • Start Date: Immediate
  • Location: Head Office, Cairns, QLD

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