Marketing Manager

1 week ago


Charlestown, New South Wales, Australia GPT GROUP Full time
About the Role

This is a fantastic opportunity to join GPT Group as a Marketing Manager responsible for the effective development and implementation of retail marketing campaigns, content, and programs across all owned, earned, and paid channels.

Key Responsibilities
  • Develop and implement marketing strategies aligned with the brand positioning of the centre, driving performance through the effective delivery of sales and traffic-driving campaigns and communications.
  • Lead the development of the annual Marketing Strategy, underpinning the broader Business Plan to drive traffic, sales, and market share, and manage the annual marketing budget ensuring prudent expense management and accurate month-end forecasting.
  • Ensure the brand positioning and creative execution are in line with the strategic direction of Charlestown Square and influence the behavior of the centre's key customer segments.
  • Drive a centre activation schedule that positions the asset experience above competitors and enables high levels of retailer participation and customer engagement.
  • Analyze and draw insights from relevant research data to inform the team on opportunities and threats around market share, category performance, customer segments, and retail trends.
  • Develop campaigns that respond to market opportunities, are on brand, and drive engagement across all platforms, including in-precinct, website, social, mobile, targeted and segmented email marketing, Wi-Fi, SEO/SEM, and online advertising.
  • Plan and manage the content strategy, including the execution and evaluation of content performance.
  • Collaborate with the greater asset team to deliver the retailer engagement strategy at the asset, ensuring an optimal retailer onboarding.
Requirements
  • Strong understanding of market segmentation in the FMCG, leisure, or retail industry.
  • Experience in building a consumer-facing brand, major events, delivery of campaigns, and activations, including tactical components.
  • Creative thinker with the ability to interpret consumer research to develop strategies, campaigns, and actions, and critically assess, measure, and report campaign results.
  • Ability to identify key priorities, develop timelines, and deliver initiatives on time and within budget, and manage stakeholder relationships.
  • Exceptional communication skills, with the ability to articulate how a digital strategy can support an offline experience and build customer loyalty.
About GPT Group

GPT Group is a leading property group, managing $35 billion worth of assets across Australia. We value our people and offer a range of benefits, including flexible working arrangements, generous leave options, and comprehensive wellbeing programs.

We are committed to diversity and inclusion, and welcome applications from candidates with diverse backgrounds and perspectives. If you are a motivated and experienced marketing professional looking to join a dynamic team, we encourage you to apply for this exciting opportunity.


  • Marketing Manager

    4 days ago


    Charlestown, New South Wales, Australia GPT GROUP Full time

    About the RoleThis is a fantastic opportunity to join GPT Group as a Marketing Manager responsible for the effective development and implementation of retail marketing campaigns, content, and programs across all owned, earned, and paid channels.Key ResponsibilitiesDevelop and implement marketing strategies aligned with the brand positioning of the centre,...

  • Store Manager

    19 hours ago


    Charlestown, New South Wales, Australia Ally Fashion Full time

    {"h1": "Store Manager at Ally Fashion", "p": "At Ally Fashion, we're not just about fashion - we're about making a statement. We're seeking a dynamic and experienced Store Manager to lead our team and oversee all store operations.As a Store Manager at Ally Fashion, you'll be responsible for managing day-to-day store operations, including opening and closing...


  • Charlestown, New South Wales, Australia Ally Fashion Full time

    About Ally FashionAlly Fashion is a leading Australian-based multi-brand fast fashion retailer, dedicated to providing customers with value, quality, and on-trend outfits through a passionate and professional team.Our VisionWe strive to be the go-to destination for fashion lovers, offering an extensive range of styles and trends at affordable prices.Our...


  • Charlestown, New South Wales, Australia SIXT Australia Full time

    Job SummarySIXT Australia is seeking a skilled and customer-focused individual to join our team as a Customer Experience Agent/Vehicle Detailer. This role is responsible for providing exceptional customer service, creating sales opportunities, and ensuring rental vehicles meet our high standards.Key ResponsibilitiesCustomer Service: Provide face-to-face,...

  • Marketing Manager

    2 weeks ago


    Charlestown, Australia GPT GROUP Full time

    Together, we can do great things We shape leading experiences across office, retail, logistics and student accommodation. We’re one of Australia’s largest property groups, managing $35 billion worth of assets across the country. Our sustainable returns from investments come from focusing on what matters most to customers — a great experience...

  • Marketing Manager

    1 month ago


    Charlestown, Australia GPT GROUP Full time

    Together, we can do great things We shape leading experiences across office, retail, logistics and student accommodation. We’re one of Australia’s largest property groups, managing $35 billion worth of assets across the country. Our sustainable returns from investments come from focusing on what matters most to customers — a great experience...


  • Charlestown, Australia Kleinfelder Australia Inc Full time

    **Job Description**: **Area Manager - New South Wales (NSW)** **The Opportunity** We are seeking a **State Area Manager** for our **NSW operations**, who will lead an established and successful multi-disciplinary team in Newcastle and be pivotal in taking the reins of our recently established Sydney office, growing our existing client base and taking NSW...

  • Vans Store Manager

    3 months ago


    Charlestown, Australia VANS Full time

    As a globally recognised brand with a rich heritage dating back to 1966, Vans has become synonymous with self-expression, authenticity, and a laid-back lifestyle. From our classic Old Skool to our cutting-edge collaborations, we strive to push the boundaries of design while staying true to our roots. We are ‘Off The Wall’! **The Role**: Step into the...

  • Store Manager

    1 month ago


    Charlestown, Australia Ally Fashion Full time

    Who We Are at Ally Fashion Ally Fashion is an Australian based multi-brand fast fashion destination which provides its customers with value, quality, and on-trend outfits through an enthusiastic, fun, and professional team. Ally first opened its doors in Sydney in 2001 and now has over 150+ stores nationally as well as a thriving online store shipping...


  • Charlestown, Australia Pandora Jewelry Full time

    We are currently seeking an organised, pro-active and results driven Assistant Store Manager to join the team in our beautiful **Charlestown** store. If you thrive on taking the lead on retail operations, inspiring a high performing team to beat their targets and provide a world-class service, then we'd love to have you join us! **The role** The Assistant...


  • Charlestown, Australia Hanes Brands Full time

    Become a Fitting Expert with our structured bra-fit training program - Grow and develop with our focus on succession planning and developing internal team - Embrace our inclusive culture and focus on empowering our customer ABOUT BRAS N THINGS Bras N Things is Australia's leading lingerie retailer, with more than 200 stores across Australia, New Zealand,...


  • Charlestown, Australia VANS Full time

    Since 1966, Vans has been the original action sports shoe, footwear and clothing company. We are grounded in youth, authenticity and individual style. Heavily involved with international skating, surfing and music cultures, we are globally recognised and firmly believe in loving what you do! Today, the Vans brand evolution continues. From its foundation as...


  • Charlestown, Australia Dr Martens Full time

    Established in 1901, Dr. Martens was recognised originally as a sturdy, durable work boot before being transformed in the 1960's, into an iconic fashion statement, synonymous with festival culture. The past six decades that have witnessed the brand's adoption by a diverse range of tribes, celebrities, musicians and free-thinking individuals - each subverting...


  • Charlestown, Australia Dr Martens Full time

    **About us**: Established in 1901, Dr. Martens was recognized originally as a sturdy, durable work boot before being transformed in the 1960's, into an iconic fashion statement, synonymous with festival culture. The past six decades that have witnessed the brand's adoption by a diverse range of tribes, celebrities, musicians, and free-thinking individuals -...


  • Charlestown, Australia Northrop Consulting Engineers Full time

    12-month Fixed Term Parental Leave contract - Join a national engineering consultancy | Newcastle Location - Rewarding and inclusive company culture **The Company** Northrop Consulting Engineers is an employee-owned, multi-discipline consultancy that has been established for over 45 years. We have an open management structure that embodies a diverse,...


  • Charlestown, Australia Skechers Full time

    Established in 1992 Skechers USA, Inc is based in Manhattan Beach, California is an award-winning global leader in the lifestyle footwear industry. With over 150+ Skechers stores across Australia & New Zealand, our lifestyle footwear appeals to trend-savvy men, women and children. Skechers' success stems from its team, high-quality, varied product offering,...


  • Charlestown, Australia deVere Australia Group Pty Ltd Full time

    **For this role you must be willing to commute to Charlestown, Newcastle daily where our office is based. This is not a remote role.** **ABOUT US** deVere Australia is part of deVere Group, a world-leading financial advisory organization with over 80,000 clients in more than 100 different countries - and in excess of $10 billion under advice and...


  • Charlestown, Australia Skechers Full time

    Established in 1992 Skechers USA, Inc is based in Manhattan Beach, California is an award-winning global leader in the lifestyle footwear industry. With over 150+ Skechers stores across Australia & New Zealand, our lifestyle footwear appeals to trend-savvy men, women and children. Skechers' success stems from its team, high-quality, varied product offering,...

  • Insurance Broker

    3 months ago


    Charlestown, Australia Gallagher Full time

    Overview Gallagher is a global leader in Insurance broking, risk management and consulting, with over 52,000 employees worldwide in over 130 countries. We have a global reach with a local presence and pride ourselves on being a socially responsible and an ethical organisation expressed through our Shared Values, The Gallagher Way. We are proud to have been...

  • Employment Consultant

    4 months ago


    Charlestown, Australia The Salvation Army Full time

    Number of Positions Available: 1 - Start your career with The Salvation Army today! - We are looking for compassionate people who share our mission and values, if you have the passion and drive to commit yourself to a challenging and rewarding role; we invite you to review our current vacancies. - ABOUT US - The Salvation Army is one of Australia’s...


  • Charlestown, Australia City Beach Australia Full time

    At City Beach people are at the core of what we do, both our customers and our team. All are welcome under the City Beach roof where value is placed on individual style, teamwork, authenticity, adaptability and a desire to exceed expectations. We stock some of the world's biggest brands across surf, skate, streetwear and fashion. Our stores are a hub that...

  • Retail Merchandiser

    2 weeks ago


    Charlestown, Australia CROSSMARK Full time

    Retail Merchandiser - Charlestown - NSW (Car Required) Employment Type - Casual Work for the 2024 Best Places to Work winner! CROSSMARK have ongoing casual work in Coles and Woolworths. 10 - 25 hours per week, Mon - Fri Competitive Casual hourly rate $31.68 p/hr + $0.98 p/kms + superannuation Autonomous, flexible, work life balance Rosters provided 5 to 10...

  • Customer Service Sales

    3 months ago


    Charlestown, Australia PTC Phone Tech & Comm Full time

    About Us: PTC Phone Tech & Comm are the market leader in all things Mobile & Tech! Established in 2009 and still family owned to this day our specialty is Phone Accessories and Express Phone repairs. With a vision for the future and continuing to expand our brand and product range we have over 80 stores and no plans to slow down. Our product range consists...

  • Claims Officer

    3 months ago


    Charlestown, Australia Allianz Australia Full time

    **Claims Officer - Personal Injury | Charlestown, NSW** **What if you could put the customer at the heart of everything you do?** Our Personal Injury division is committed to being the market leader. With proven expertise we provide a diverse range of products and solutions for our clients. By joining our high performing Workers Compensation team in...