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Marketing Manager

2 months ago

Charlestown, Australia GPT GROUP Full time

Together, we can do great things

We shape leading experiences across office, retail, logistics and student accommodation.

We’re one of Australia’s largest property groups, managing $35 billion worth of assets across the country.

Our sustainable returns from investments come from focusing on what matters most to customers — a great experience and doing good. Every day, our people are driving positive impact for people, place and planet. They’re inquisitive, pioneering industry firsts and pushing new ideas to deliver exceptional outcomes.

This passion and expertise creates an employee experience that puts wellbeing, flexibility and opportunity first.

Come join us.

The role

This is a fantastic time to join GPT as Marketing Manager responsible for the effective development and implementation of GPT retail marketing campaigns, content and programs across all owned, earned and paid channels at Charlestown Square. 

The key focus of the Marketing Manager is to develop and implement marketing strategies which are aligned with the brand positioning of the centre, whilst also driving performance through the effective delivery of sales and traffic driving campaigns and communications.

What you will be doing

  • Leading the development of the annual Marketing Strategy which underpins the broader Business Plan to drive traffic, sales and market share and developing and managing the annual marketing budget ensuring prudent expense management and accurate month end forecasting.
  • Ensuring the brand positioning and creative execution are in line with the strategic direction of Charlestown Square and influence the behaviour of the centre’s key customer segments.
  • Driving a centre activation schedule that positions the asset experience above competitors and enables high levels of retailer participation and customer engagement.
  • Drawing analysis and insights from relevant research data to inform the team on opportunities and threats around market share, category performance, customer segments and retail trends.
  • Developing campaigns which respond to market opportunities, that are on brand and that drive engagement across all platforms including in-precinct, website, social, mobile, targeted and segmented email marketing, Wi-Fi, SEO/SEM and online advertising.
  • Planning and managing the content strategy including the execution and evaluation of content performance.
  • Working with the greater asset team, actively contribute to the delivery of the retailer engagement strategy at the asset to deliver an optimal retailer onboarding.

What makes you stand out

With your strong understanding of market segmentation in the FMCG, leisure or retail industry, your experience in building a consumer facing brand, along with experience in major events, delivery of campaigns and activations including tactical components would be pivotal in this role’s success. 

A creative thinker, you will have the ability to interpret consumer research to develop strategies, campaigns and actions and then critically assess, measure and report campaign results.

You will have the ability to identify key priorities, develop timelines and deliver initiatives on time and within budget and are able to manage stakeholder relationships.

You will also need exceptional communication skills, with the ability to articulate how a digital strategy can support an offline experience and also be able to build customer loyalty.

This is a fast paced and hands-on role that will suit a marketing generalist who thrives in a dynamic environment and wants to build their career in an industry leader. 

What makes us stand out

We value our people

  • Enjoy flexible working arrangements and generous leave options.
  • Experience market-leading parental leave benefits including 22 weeks paid leave for either carer and childcare allowance once you return to work.
  • Embrace diverse and challenging career opportunities, supported by our dedicated Learning & Development Team committed to your growth.
  • Engage in comprehensive Wellbeing programs and benefit from market-leading policies and support tailored to diverse needs.
  • Be recognised by peers through nomination awards and take part in our generous Employee Referral Program.

We know the power of a great experience

  • Ranked 5th in the 2024 Gender Equality Global Report released by Equileap.
  • Achieved number 2 real estate company in S&P Global Sustainability Assessment.
  • Earned a silver ranking in Australian Workplace Equality Index (AWEI) for LGBTQIA+ inclusion.
  • Awarded our fourth consecutive Employer of Choice for Gender Equality citation from the Workplace Gender Equality Agency (WGEA) in 2023 - 2025.
  • Accredited Family Inclusive Workplace™.
  • Committed to our second Stretch Reconciliation Action Plan (RAP).

Everyone counts

GPT offers an inclusive workplace culture and embraces people with diverse perspectives, skills and backgrounds. We welcome applications from First Nations candidates, members of the LGBTQIA+ community, people living with disability and people of diverse ages, cultures and backgrounds. 

Let’s get started

If this role sounds like you, we want to hear from you. Go for it

Click on “Apply” to submit your application and Mandy from the Talent Acquisition Team will be in touch.