Performance Marketing Manager

2 days ago


Melbourne, Victoria, Australia CloudTech Group Full time
Join to apply for the Performance Marketing Manager role at Cloud Tech Group1 day ago Be among the first 25 applicants Join to apply for the Performance Marketing Manager role at Cloud Tech Group Cloud Tech X is a blockchain-based financial technology platform specialising in over-the-counter (OTC) trading and near-instant settlement services.
The core offering revolves around fast, compliant AUD settlement for major crypto assets (BTC, ETH, USDT, USDC), supported by institutional-grade infrastructure.
We are looking for a Performance Marketing Manager to play a pivotal role in driving qualified institutional leads, improving acquisition efficiency, and enabling revenue growth through digital performance channels.
Performance Marketing Strategy & Execution Develop and implement comprehensive performance marketing strategies across paid channels (SEM, social media ads, display, retargeting)Manage campaign budgets and optimise for maximum ROI across all acquisition channels Build tracking frameworks that capture every meaningful user interaction Execute rigorous A/B testing methodologies to continuously improve conversion rates Analyse user acquisition funnels and identify optimisation opportunities Analytics & Reporting Transform complex metrics (CAC, LTV, conversion rates) into actionable strategies and create reporting dashboards that tell stories.
Develop targeting segments that find our perfect customers Develop dashboards to visualise performance and communicate results to stakeholders Implement advanced targeting and segmentation strategies across platforms Work with technical teams to optimise landing pages for conversion Utilise marketing automation tools to improve campaign efficiency Maintain expertise in emerging performance marketing technologies and approaches Requirements7+ years of performance marketing experience Fintech industry knowledge deep enough to explain blockchain at a dinner party Equal passion for creative campaigns and spreadsheet analysis A track record of driving results Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Referrals increase your chances of interviewing at Cloud Tech Group by 2x Sign in to set job alerts for "Marketing Manager" roles.
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