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Lead Marketing Strategist
2 months ago
Job Overview
Compensation Package: 180,000 + superannuation
Position Highlights:
This is a pivotal opportunity to become part of a distinguished Australian brand within the senior leadership cadre. Reporting directly to the Chief Marketing Officer, you will play a crucial role in shaping the online strategy and future trajectory of the digital sales channel. This influential position allows you to impact key business decisions significantly.
Role Responsibilities
The Lead Marketing Strategist is responsible for crafting and executing extensive marketing plans for the organization, ensuring alignment with overarching customer experience objectives. This role encompasses managing the operational facets of the ecommerce platform and digital marketing initiatives to optimize website traffic, sales, profit margins, and customer lifetime value. You will lead a team with developing skills, adopting a proactive approach to foster their growth and success.
Collaboration with cross-departmental teams, including merchandising and planning, will be vital to drive revenue enhancement and elevate the brand's online visibility.
Key Duties:
- Develop targeted marketing strategies and customer segmentation efforts to expand demographic reach and enhance customer acquisition.
- Improve customer experience through personalized marketing initiatives and optimizing interactions throughout the customer journey.
- Stimulate growth in ecommerce and digital sales by collaborating on strategic opportunities.
- Lead strategic projects that promote innovation and forward-thinking.
- Ensure the execution of the strategic plan with comprehensive action plans.
- Optimize marketing operations, balancing strategic initiatives with routine activities.
- Strengthen partnerships with key stakeholders and colleagues to foster collaboration.
- Strategically lead and engage in goal-setting sessions, contributing to business expansion.
- Conduct daily market trend analyses.
- Provide robust leadership to navigate challenges and coach the team to meet performance objectives.
- Implement cutting-edge marketing strategies aligned with business goals.
- Utilize expertise in ecommerce and digital media for commercial success.
- Influence essential business decisions and shape the future direction of the marketing division.
- Oversee campaign management, including planning and execution.
- Manage relationships with media agencies and suppliers.
- Utilize evidence-based, customer-centric decision-making.
Candidate Profile
- 3-5 years of experience leading a marketing team, ideally in a retail or direct-to-consumer setting with an omnichannel focus.
- Proven track record in developing digital platforms for sales growth and customer acquisition.
- Expertise in ecommerce strategy formulation and management.
- Proficient in SEM, SEO, email marketing, CRM, social media, and influencer engagement.
- Strong grasp of digital advertising and ROI optimization.
- Exceptional leadership and team management capabilities.
- Strategic thinker focused on achieving business goals.
- Innovative problem solver committed to excellence and continuous improvement.
Company Culture & Benefits
This dynamic large retail organization features renowned brands in the Australian market, offering exceptional career advancement opportunities for the right candidate. Being part of this team means embracing a culture of innovation and growth, where collaboration and professional development are highly prioritized.
- Advance your career – enhance your business acumen in a critical leadership position.
- Attractive compensation – 180,000 + superannuation + on-site parking.
- Share a passion – contribute to a business that is dedicated to its mission.