Strategic Sponsorship Partner

As a key player in our brand team, you will be responsible for developing and executing innovative external sponsorship partnerships and engagement strategies to strengthen and differentiate our mass and niche brands.

Your goal will be to deliver reach and exposure in priority markets, brand consideration, appeal and competitor blocking and differentiation through integrated brand engagement and experiences.

Key Responsibilities:

• Contribute to the delivery of the brand/s sponsorship and community portfolio, executing best in class sponsorship activity and leverage partnerships to maximise ROI for our business.
• Achieve agreed business outcomes through strong brand alignment to the sponsorship and community portfolio.
• Drive strong working relationships with internal stakeholders and agency partners.
• Maintain understanding of customer needs, behaviour and interests/passions across priority segments.
• Develop sponsorship related experiences for innovative customer experiences to support the channels/platforms and brand differentiation.
• Plan, manage activations across media and events (including event response) where required.
• Actively engage and adopt the sponsorship and community measurement frameworks, manage reporting on sponsorships and share results, learnings with stakeholders.
• Input into the on-going planning and continuous review of the sponsorship & community strategy to identify opportunities, gaps, overlaps and potential divestment strategies for the business.
• Support commercial negotiations with external partners to secure opportunities at fair value and relevant benefits.
• Manage external partners and agencies to deliver sponsorship related measurement programs.
• Work with team leaders along-side marketing peers to elevate and provide meaning of the brand/s sponsorship & community portfolio and engagement strategies.
• Adhere to and execute robust sponsorship program governance - legal, data, brand alignment, risk processes etc.
• Contribute to written/verbal sponsorship strategies to stakeholders and senior management.
• Respond to internal and external sponsorship requests when required.
• Demonstrate test & learn methodologies with a commitment to effective measurement and optimisation.
• Leverage internal and external research, competitive and industry intelligence to ensure activities are innovative, current, fluid and two-way with customers/communities.
• Support sponsorship portfolio planning, annual planning cycle, marketing scoping needs etc.
• Develop and present post sponsorship and campaign implementation reporting to stakeholders.
• On respective programs, liaise with brand managers, go to market team members and other centres of excellence to deliver market-leading sponsorship programs across paid, owned and earned channels.
• When required, lead and support on Event Response customer campaign deliverables working with various internal and external stakeholders on weather/natural hazard events response management.

The ideal candidate will possess a combination of skills and qualifications including but not limited to:

• Proven experience in sponsorship development and execution.
• Strong understanding of customer needs, behavior and interests/passions.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Strong analytical and problem-solving skills.
• Experience with sponsorship measurement and evaluation tools.
• Knowledge of marketing principles and practices.
• Strong project management skills.

As a valued member of our team, you will enjoy a range of benefits including:

• Opportunities for professional growth and development.
• A dynamic and supportive work environment.
• Competitive compensation and benefits package.
• Recognition and reward for outstanding performance.

Our company offers a variety of other benefits and perks that contribute to a positive work-life balance and promote overall well-being. Some of these include:

• Flexible work arrangements and remote work options.
• Access to employee assistance programs and resources.
• Opportunities for community involvement and volunteerism.
• Discounts and incentives for health and wellness programs.