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Social Media Innovation Lead
3 weeks ago
This role supports the Brand and Communications team by driving the growth of social media presence across the APAC region, ensuring alignment with the company's business strategy and marketing priorities.
The ideal candidate will have experience in developing and delivering engaging social media content and campaigns, as well as a comprehensive knowledge of LinkedIn, Facebook, and other social media platforms.
Key Responsibilities:- Develop a social media strategy and plan for the APAC region that aligns with the company's strategic direction and marketing priorities.
- Manage social media content to achieve a balance of content across strategic initiatives, markets, brands, people, project stories, corporate information, and regional information.
- Maintain the APAC social media calendar and process for requesting social media posts.
- Develop reports and data-driven insights to advise Marketing & Communications Leads on social media best practice.
- Collaborate with Digital Marketing, Content Specialists, Sector Marketing Leads, and relevant functions to deliver creative, differentiating, and engaging social media campaigns.
- Drive engagement internally to promote employee advocacy using social media, including guides, toolkits, success stories, and other resources to demonstrate and reinforce value.
- Experience and demonstrated success in developing and delivering engaging social media content and campaigns.
- Comprehensive knowledge of LinkedIn, Facebook, and other social media platforms and associated metrics.
- Exposure to workflow management tools such as Monday.com or similar.
- Familiarity with software to generate images for social media, such as Canva or similar.
- Proven ability to develop and deliver social media strategies and plans to achieve specific business outcomes.
As an equal opportunity employer, we encourage applications from diverse backgrounds and value a culture of inclusivity. We offer a dynamic work environment with opportunities for professional growth and development.
