Social Media Lead

This is a Social Media Lead role with Eightcap based in Melbourne, VIC, AU
== Eightcap ==

Role Seniority - mid level

More about the Social Media Lead role at Eightcap

Eightcap is a dynamic online trading provider focused on delivering great trading tools and pro trading insights to enable smarter trading. We combine the agility of a fintech company with the stability of a trusted financial institution to deliver trading technology and solutions for B2B clients and traders, empowering them to succeed. Our culture is fast-paced, collaborative, and innovative.

As we redefine our global brand and communications strategies, we are aligning our B2C messaging for traders with our rapidly growing B2B business to create a unified and impactful brand presence. Our vision is to transform the future of trading by driving innovation and differentiation to empower the next billion traders, and we need brand and communications experts to help us do this.

The Company is headquartered in Melbourne, Australia with offices in the UK & Cyprus and support offices in The Bahamas, Bulgaria and Guatemala.

Key Responsibilities

• Organic Social Media Management: Plan, create, publish and optimise content across Eightcap's global social channels, ensuring each platform supports broader brand and business goals.

• Social Campaign Execution: Own execution of Meta-based reach and engagement campaigns, including ad setup, A/B testing, and creative optimisation.

• Creative Asset Development: Collaborate with designers or independently develop visual content that brings our brand to life, with consistency in tone, visual identity, and messaging.

• Global Content Localisation: Support regional social initiatives by adapting messaging and visuals for specific cultural and language contexts while ensuring brand consistency.

• Performance Monitoring & Reporting: Track and report on key KPIs like reach, engagement, and community growth. Translate insights into action to improve content performance.

• Trendspotting & Community Building: Stay across platform updates and emerging formats to keep Eightcap relevant and resonant. Engage directly with our online communities to build rapport and brand trust.

• Cross-Team Collaboration: Work closely with marketing, product and brand teams to ensure social supports overall go-to-market and promotional campaigns.

Who are you?

• Proven experience managing social media channels for a brand with measurable impact on reach and engagement

• Strong understanding of Meta ad setup, formats, and objectives including engagement and reach optimisation.

• Demonstrated ability to create engaging visual content using Canva, Figma, or Adobe tools.

• Analytical mindset with ability to track performance metrics and iterate based on data.

• Confident working independently and managing competing priorities in a fast-paced environment.

• Enthusiastic, creative, curious, and driven to learn and grow in the role.

• Experience running global or multi-region campaigns and tailoring content accordingly.

• Experience in fintech, trading or financial services with an understanding of industry trends and regulations (bonus, but not essential).

• Paid community management social experience on platforms beyond Meta (e.g. TikTok, LinkedIn, X).

• Familiarity with social listening and scheduling tools.

Why Eightcap?

• Ongoing investment in your career development

• Wellness and lifestyle perks like monthly corporate massages

• Parental leave

• One work from home day a week

• Staff referral bonus program

• Employee-purchased leave

• Perkbox reward and recognition

• Study assistance

• Dogs in the office

• Annual flu vaccinations

• Complimentary fruit and snacks

• Multicultural environment

• A dynamic and collaborative team culture

• Great CBD location with easy access to public transport

• Discretionary bonus scheme

• Regular social activities

Are you interested in this opportunity but don't meet every requirement? Eightcap endeavors to create an inclusive and diverse workforce by offering an opportunity for the right people and so we encourage you to apply.

We respectfully ask that no recruiters contact anyone at Eightcap regarding this role.

Before we jump into the responsibilities of the role. No matter what you come in knowing, you'll be learning new things all the time and the Eightcap team will be there to support your growth.

Please consider applying even if you don't meet 100% of what's outlined

Key Responsibilities

• Managing organic social media
• Executing social campaigns
• Developing creative assets

Key Strengths

• Social media management
• Meta ad setup
• Visual content creation
• Analytical mindset
• Community management
• Social listening tools

Why Eightcap is partnering with Hatch on this role. Hatch exists to level the playing field for people as they discover a career that's right for them. So when you apply you have the chance to show more than just your resume.

A Final Note: This is a role with Eightcap not with Hatch.

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