Strategic Content Marketing Specialist
2 weeks ago
The Investment Content Lead is a strategic role that drives awareness and engagement through integrated content marketing initiatives.
This role involves developing a comprehensive content strategy, identifying opportunities for growth, and implementing calendars to support business objectives.
The successful candidate will create long-form content that resonates with target audiences, focusing on education, information, and inspiration.
The content will be developed across multiple platforms, including social media, email marketing, and digital advertising.
Key RequirementsRequirements:
- 5+ years of experience in a content-related role
- Extensive copywriting capabilities across various content formats
- Ability to drive overall strategy while being hands-on with copywriting, publishing, and reporting
- Editorial mindset with a consumer and behavioral focus
- Strong understanding of marketing channels and platforms
- Ability to manage multiple campaigns/projects simultaneously
- Portfolio of published content, including long-form articles and short-form formats (blogs, EDMs, digital advertising, and social media)
- Experience with WordPress, Google Analytics, and social channels
- Understanding of and experience in investing/financial services
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