Marketing & Content Specialist

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"There are qualities which lead to success. Courage, perseverance, the ability to dream and to preserve." - Soichiro Honda

At Honda Australia, our curiosity about human beings drives us to create products that deliver joy to people's lives. It is our continual pursuit of dreams, inspiring philosophy, and commitment to customers that establish the spirit of Honda. As a company built on dreams, our associates are passionate and inquisitive, and dedicated to putting the customer at the centre of everything it is we do. We produce some of Australia's most recognised cars and are backed by a huge global footprint - there really is no company like us.

About the role

As a Marketing and Content Specialist, you will have dual accountability; for our Marine business, you'll be at the helm of crafting and executing a unified marketing strategy that aligns with our business goals. You'll dive deep into insights and data to support both short-term and long-term marketing objectives, driving the growth of our marine business.

As a passionate and seasoned content specialist you know the power of content to excite and engage. You will create annual content strategies and plans across Motorcycles, Power Equipment and Marine businesses aligned to the business goals.

In this role, you'll be the captain steering us towards our targets, delivering impactful marketing strategies and plans while also using content to create customer engagement through the buying and ownership journeys. You'll be the voice of our consumers, understanding their needs and translating those insights into growth.

How you'll make an impact

• Review objectives, strategies and develop Marine and content marketing plans accordingly
• Manage the Marine retail marketing program
• Collaborate with website team to deliver the best experience and journeys for marine consumers
• Develop process for assessing & reporting on performance, identifying gaps and provide strategies to address the gaps
• Lead the planning and creation of engaging, performance-driven content across Marine, Motorcycle and Power Equipment businesses, collaborating with agencies, influencers, ambassadors and content creators, and internal teams to support the full customer journey from awareness to ownership
• Track and analyse content performance to shape future strategies

What you'll bring to Honda

• 6+ years of experience in a Senior Marketing, Content or Digital Marketing role
• Tertiary qualifications in Marketing or Business, or related field of study
• Proven experience in campaign management, retail marketing, and significant digital and content marketing expertise
• Sound understanding of content marketing principles, content creation, creator marketplaces, demand generation and budget management
• Proven ability to engage and influence a diverse range of stakeholders, and enhance business performance
• Demonstrated experience in generating actionable insights from complex data sets
• Extensive experience in managing advertising and media agencies
• Strong project management, verbal, and written communication skills
• Sound knowledge of the marine industry is highly regarded, or a proven track record in franchising/ retail industry

The Honda Experience

• Attractive lease programs - vehicles & motorcycles
• Product discounts - vehicles, motorcycles, power equipment, accessories & merchandise
• Free loan program for lawn and garden equipment (Victorian Associates)
• Flexible Work Arrangements
• Exciting Engagement Activities - Associates Day, end of year activities & divisional offsites
• Employee Assistance Program for associates & immediate family members
• Cultural Flex Days - substitute two public holidays
• Access to professional development courses
• Free parking

Why join Honda Australia?

At Honda, Respect for the Individual is the fundamental belief in the uniqueness of all human beings. We strive to nurture and promote each other's capacity to think, reason and create. At Honda, we understand that each individual has something to contribute to our success.

Honda is an Equal Opportunity Employer. We support our Employees in an open, inclusive environment and give each individual the opportunity to realise their dreams. When you join Honda, you'll be part of a passionate, diverse group who truly enjoy what we do That's the Honda way.

Experience The Power of Dreams for yourself

Applicants must satisfactorily complete a National Criminal Records check to undertake this role.

If you are interested in the position and feel your skills match the criteria for the role, we would like to hear from you.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Art/Creative
• IndustriesManufacturing

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