Product Marketing Strategist
1 day ago
About the Role
As a Product Marketing Manager at Micromine, you will be responsible for developing and executing marketing strategies that drive adoption, engagement, and revenue growth for our various products.
This role will involve working closely with cross-functional teams to position our products, create value propositions, plan go-to-market strategies, and develop sales and marketing content.
- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
- Develop and execute end-to-end marketing campaigns that articulate the benefits of our product suite for customers and partners worldwide.
- Craft compelling messaging and positioning that effectively communicates the value proposition of our products to target audiences.
- Design and create impactful marketing collateral, including sales enablement materials, presentations, case studies, and whitepapers.
- Drive demand generation initiatives through digital marketing channels, events, webinars, and other promotional activities.
- Analyse performance metrics and KPIs to measure the effectiveness of marketing campaigns and optimize strategies for continuous improvement.
About You
To be successful in this role, you will have a proven background in end-to-end product marketing, ideally within the Technology / SAAS space.
Other key skills, experience, and qualifications include:
- Senior experience in B2B product marketing.
- Proven track record in the development of product positioning, creating value propositions, planning go-to-market strategies, and developing sales and marketing content.
- Ideal experience within the software / SAAS space.
- Mining industry experience or exposure is a significant plus.
- Strong communication skills, both verbal and written, with demonstrable experience in translating complex information and data into clear understandable messages.
- Responsible for product suite revenue and growth goals.
- Comfortable using collaboration, CRM, and marketing automation tools.
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