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Retail Media Specialist
1 month ago
The Loyalty Specialist – Retail Media plays a pivotal role in overseeing the end-to-end execution of Flybuys retail media campaigns for Coles Liquor. This includes planning and executing campaigns, coordinating audience segment forecasts, and briefing in and overseeing the delivery of campaigns across Flybuys channels, including eDMs and digital assets.
You will be the subject matter expert with internal and external stakeholders, serving as the go-to person for best practice and technical knowledge. You will lead reporting and analysis with the Coles 360 measurement and Coles Liquor channel team to optimize retail media campaigns executed via Flybuys channels.
You will also be responsible for planning the short-term and long-term growth of the Flybuys channel for Retail Media in collaboration with Coles 360, Coles Liquor Loyalty, and Flybuys. This includes end-to-end implementation and execution of Flybuys campaigns across various formats, including eDMs, email banners, and website tiles.
You will work together with a range of stakeholders across various areas of the business, including Coles 360, Ecommerce, CRM, and more, to complete relevant tasks. You will be responsible for the development of detailed data briefs to deliver tailored and relevant campaigns to customers that meet the needs of suppliers.
You will collaborate with the wider Loyalty & CRM team, Product Managers, and Coles 360 to grow current products and inventory and expand the overall Flybuys offering.
About You and Your SkillsYou will have experience in marketing, Loyalty, CRM, and/or e-commerce industry, with retail media, media, or advertising knowledge preferred but not essential. You will have experience in FMCG store or retail environment, and an understanding of digital marketing channels, including CRM platforms, end-to-end campaign management of email marketing, and working with external agency partners.
You will have experience using reporting tools, such as Adobe Analytics and Google Analytics. You will be able to manage multiple internal and external stakeholders to deliver results and campaigns. You will have proven experience working in a fast-paced marketing environment and being able to react to changes quickly and efficiently.
