Battlefield Franchise Director

2 days ago


Sydney, New South Wales, Australia Electronic Arts Full time
About the Role

We are seeking a highly skilled and experienced individual to lead our Battlefield franchise in Asia and Emerging Markets. As the Franchise Director, you will be responsible for developing and executing the franchise strategy, driving revenue growth, and building strong relationships with key stakeholders.

Key Responsibilities
  • Develop and execute the franchise strategy for Battlefield in Asia and Emerging Markets, aligning with the company's overall goals and objectives.
  • Lead cross-functional teams to drive revenue growth, improve player engagement, and enhance the overall player experience.
  • Build and maintain strong relationships with key stakeholders, including development studios, commercial teams, and marketing partners.
  • Collaborate with analytics teams to distill large volumes of consumer research and market trends into actionable insights.
  • Develop and implement go-to-market strategies that align with player insights and market dynamics.
  • Partner with commercial teams to agree on forecasting and develop local market commercial plans.
  • Oversee all strategic and operational aspects of the business across local teams, ensuring consistency and alignment with company goals.
Requirements
  • 10+ years of experience in publishing, product management, or a similar field with a commerce focus from gaming, entertainment, technology, or consumer products.
  • Experience working with development studios on the creation of hyper-localized content roadmaps and building associated brand marketing plans.
  • Ability to galvanize and collaborate with a variety of stakeholders across a matrixed organization, leading through inspiration and partnership.
  • Passionate about games and gaming communities, with a deep understanding of the latest gaming systems and industry trends.
  • Proficiency in narrative building and the ability to create compelling presentations for multiple audiences.
About Electronic Arts

Electronic Arts is a leading global interactive entertainment company that inspires the world to play. We create next-level entertainment experiences that connect players and fans around the world. Our goal is to provide a safe and respectful workplace that empowers our people to thrive in both work and life.



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