Strategic Marketing Executive

6 days ago

Melbourne, Victoria, Australia beBeeLeadership Full time $150,000 - $200,000
Marketing Senior Manager Role

The purpose of this role is to spearhead the execution of a comprehensive marketing plan aimed at driving business objectives and scorecard targets.

This key position will be responsible for ensuring that marketing initiatives are aligned with the company's priorities, acting as a customer champion to validate that experiences journeys for each customer segment (existing or emerging) are optimized and consistent across channels and products.

Main Responsibilities:

  1. Develop go-to-market strategies for product launches, including audience definition, positioning, messaging, and value propositions
  2. Plan and deliver integrated campaigns across digital, content, events, and other channels, ensuring alignment to commercial targets
  3. Collaborate with Product and Sales teams to ensure they are equipped with the right messaging, tools, and collateral
  4. Lead campaign orchestration; brief and direct content, creative, web, and automation specialists to bring campaigns to life
  5. Balance priorities between driving demand and supporting retention, feature launches, and adjacent products
  6. Monitor performance and optimise, using analytics and insights to refine campaigns and report outcomes to the leadership team
  7. Ensure consistency of our brand across campaigns, creative, content, and digital touchpoints and contribute to evolving how we are positioned in market
  8. Play a key leadership role within the marketing team, acting as a senior partner to the Head of Marketing
  9. Partner with other cross-functional teams including Customer Operations, Risk, Legal, and Tech
  10. Champion marketing initiatives and successes across the organisation

Key Qualifications:

  • 5+ years' experience in marketing, with a strong background in product marketing, brand, and digital
  • Strong customer-centric mindset with experience delivering multi-channel marketing campaigns
  • Demonstrated people leadership experience, with ability to mentor and develop team members
  • Proficiency in digital analytics, reporting, and deriving actionable insights
  • Excellent project and campaign management skills with a track record of successful delivery
  • Strong written and verbal communication skills with the ability to create impactful presentations and documentation
  • Commercially astute with a growth mindset and positive energy
  • Ability to manage multiple stakeholders and influence outcomes in a fast-paced environment
  • Motivated to solve problems and achieve the best outcomes for customers, the business, our people and the industry
  • Bachelor's degree in Marketing, Business, Communications or a related field

What We Offer:

We strive to provide a work environment where everyone can contribute and participate, so that every person can reach their full potential. We offer quarterly wellness days, four weeks workcation per year, and opportunities to purchase additional annual leave. Our commitment to diversity and inclusion has earned us recognition as a leader in these fields.

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