Strategic Marketing Executive

1 day ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $120,000
Marketing Manager Role

The Marketing Manager plays a pivotal role in driving the marketing strategy for our large enterprise customers. This strategic B2B position is responsible for developing and executing comprehensive segment marketing strategies that incorporate market insights, competitive intelligence, and customer research to drive measurable business outcomes.

Key Responsibilities:
  • Develop integrated marketing initiatives to achieve growth, acquisition, and retention goals while building strong cross-functional partnerships.
  • Lead end-to-end marketing programs across all managed account sub-segments, coordinating with internal teams and external partners to deliver initiatives that support customer and commercial opportunities.
  • Partner with Product Marketing to localize propositions and launches, while curating compelling content for customer events including industry insights, product demonstrations, and employment trend data.
  • Translate customer insights, competitive analysis, and market research into actionable marketing strategies and tactical recommendations that address specific customer needs and pain points.
Requirements:
  • Extensive B2B marketing experience with demonstrated strategic leadership and marketing qualification.
  • Proven ability to develop and execute integrated segment marketing strategies that deliver measurable business outcomes.
  • Strong stakeholder management skills with experience building relationships across Sales, Customer Success, and senior leadership teams.
  • Exceptional project management abilities, balancing multiple priorities while maintaining strategic focus and adapting plans based on business needs.
Benefits:
  • Support of flexible working, including a mix of office and work from home days depending on your role.
  • Access to a wide range of discounts on things such as health insurance, fitness, food, travel, accommodation.
  • Professional development sessions with industry leading guest speakers.

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