Marketing Executive

4 days ago

Melbourne, Victoria, Australia beBeeStrategic Full time $90,000 - $120,000
Senior Marketing Leader

We are seeking a Senior Marketing Leader to join our team. As a key member of our marketing function, you will be responsible for developing and executing strategic marketing plans that drive brand differentiation, employer engagement, retention, and business growth.

About the Role

The Senior Marketing Leader will be accountable for understanding and anticipating the end-client's needs and building marketing campaigns and strategies that benefit the client and the business. You will work closely with internal teams, key stakeholder groups, and external suppliers to execute program execution and develop strategic marketing plans to enhance employer relationships and engagement across all brands.

Key Responsibilities
  • Develop and execute strategic marketing plans to drive brand differentiation, employer engagement, retention, and business growth aligned to the Master Trust business strategy
  • Oversee program execution, leveraging internal teams, key stakeholder groups, and external suppliers
  • Develop and execute strategic marketing plans to enhance employer relationships and engagement across all brands
  • Design and deliver employer programs grounded in business insights, addressing member needs, market context, and competitive dynamics
  • Leverage a strategic differentiated CVP/narrative for MLC to position as a leader driving a clear competitive advantage
  • Analyse audience needs, triggers, pain points within the onboarding experienced and build journeys, experiences and strategies to address these
  • Execute cross-channel campaigns, leveraging paid, owned, and earned media to maximize engagement and retention
  • Manage budgets, reporting, risk, and post-initiative reviews, continuously optimizing marketing efforts to drive business growth and positive member outcomes
  • Accountable for driving continuous optimisation and efficiencies across employer programs
Requirements
  • Strong analytical, verbal and written communication skills – ability to communicate complexity in an accessible way
  • Risk mindset – proactively identify, understand and act on future risks
  • Strong stakeholder engagement, relationship building and influencing skills
  • Experienced in translating business strategy into marketing plans
  • Ability to brief and guide creative professionals, digital teams, writers, designers etc
  • Data-driven and results oriented – ability to interpret and absorb data and synthesise complex information to come up with solutions and marketing strategies.
  • Strong delivery focus and project management skills to ensure deadlines are met
  • Ability to multi-task and thrive in an environment with competing and shifting priorities
  • Excellent oral, written communication and presentation skills
Benefits

We offer a dynamic and supportive work environment where you can grow and develop your skills. Our benefits package includes:

  • A competitive salary and bonus scheme
  • Ongoing training and development opportunities
  • A generous superannuation package
  • Access to employee wellness programs
About Us

We are a leading financial wellbeing organisation dedicated to helping people feel good about their money. Our mission is to provide excellent customer service and support to our clients, while also delivering strong business results. We believe in creating a positive impact in people's lives and strive to make a difference every day.

  • Head Of Marketing

    4 weeks ago

    Melbourne, Victoria, Australia Randstad - Sales & Marketing Full time

    Position: Head of Marketing (Beauty Industry) Location: Melbourne, Victoria, Australia Employment Type: Hybrid Commercial Full-timeAbout the Brand We are partnering with a well-established and globally recognized brand in the beauty industry with a long history of expertise.This company is a pioneer in creating science-backed beauty products that produce...

  • Head of Marketing

    4 weeks ago

    Melbourne, Victoria, Australia Randstad - Sales & Marketing Full time

    Position: Head of Marketing (Beauty Industry)Location: Melbourne, Victoria, AustraliaEmployment Type: Hybrid Commercial Full-timeAbout the BrandWe are partnering with a well-established and globally recognized brand in the beauty industry with a long history of expertise. This company is a pioneer in creating science-backed beauty products that produce...

  • Head of Marketing

    4 weeks ago

    Melbourne, Victoria, Australia Randstad - Sales & Marketing Full time

    Position: Head of Marketing (Beauty Industry)Location: Melbourne, Victoria, AustraliaEmployment Type: Hybrid Commercial Full-timeAbout the BrandWe are partnering with a well-established and globally recognized brand in the beauty industry with a long history of expertise. This company is a pioneer in creating science-backed beauty products that produce...

  • Marketing Coordinator

    2 weeks ago

    Melbourne, Victoria, Australia Six Degrees Executive Full time

    About the company Watches of Switzerland is a leading retailer in the luxury goods space with a proud history of providing consumers with state-of-the art global products along with a premium customer service experience.Key channels include D2 C ecommerce as well as physical stores located in key capital cities nationally.This privately owned family business...

  • Marketing Executive

    2 days ago

    Melbourne, Victoria, Australia Specsavers Full time

    Marketing Executive - Activation & TradeAt Specsavers, we know that to reach your full potential you need to work somewhere that will bring out your best. We pride ourselves on offering a workplace with a supportive, driven, flexible and inclusive culture.In 2024, we were proudly recognised as one of Australia's Best Places to Work for the second consecutive...

  • Marketing Executive

    2 days ago

    Melbourne, Victoria, Australia Specsavers Full time

    Marketing Executive - Activation & TradeAt Specsavers, we know that to reach your full potential you need to work somewhere that will bring out your best. We pride ourselves on offering a workplace with a supportive, driven, flexible and inclusive culture.In 2024, we were proudly recognised as one of Australia's Best Places to Work for the second consecutive...

  • Marketing Executive

    3 weeks ago

    Melbourne, Victoria, Australia Vicinity Centres Full time

    We're reimagining the way Australians live, work, and play.We own and manage some of the most recognisable and loved retail destinations across Australia.We're evolving our portfolio into destinations that offer a broad selection of retail, residential, and office spaces.Through our diverse portfolio, data-led decision-making, and nationwide development...

  • Marketing Coordinator

    2 weeks ago

    Melbourne, Victoria, Australia Six Degrees Executive Full time

    About the companyWatches of Switzerland is a leading retailer in the luxury goods space with a proud history of providing consumers with state-of-the art global products along with a premium customer service experience. Key channels include D2C ecommerce as well as physical stores located in key capital cities nationally.This privately owned family business...

  • Marketing Coordinator

    5 days ago

    Melbourne, Victoria, Australia Six Degrees Executive Full time

    About the companyWatches of Switzerland is a leading retailer in the luxury goods space with a proud history of providing consumers with state-of-the art global products along with a premium customer service experience. Key channels include D2C ecommerce as well as physical stores located in key capital cities nationally.This privately owned family business...

  • Marketing Executive

    2 days ago

    Melbourne, Victoria, Australia Redpath Partners Full time

    OverviewJoin a premium, diversified Property Developer in an impressive, experienced Marketing team. Due to an internal promotion, the opportunity has become available for a Marketing Executive.This group has been operating for several decades and maintains a robust pipeline of master-planned projects across Australia. This is an exciting opportunity for an...