Strategic Marketing Executive

4 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $140,000
Job Overview

We are seeking a highly skilled Strategic Marketing Executive to join our team. This is a senior marketing role that requires strategic thinking, creativity, and analytical skills to develop and deliver engaging marketing content across multiple platforms.

  • Main Responsibilities:
  • Develop and implement advertising strategies and campaigns aligned with business goals and objectives.
  • Provide expert advice to executives on effective advertising approaches to reach target audiences and enhance brand visibility.
  • Manage end-to-end production of advertising materials, including coordination of artwork, copywriting, media scripts, TV/film production, and media placement, ensuring timely delivery within budget and deadlines.
  • Conduct market research and analyse trends to assess demand and customer behaviour for new and existing products and services.
  • Drive business growth by formulating and executing comprehensive marketing plans, objectives, and policies.
  • Identify new market opportunities by commissioning and evaluating market research for both current and future offerings.
  • Offer strategic recommendations across the full marketing mix, including product development, pricing, promotion, distribution, and sales strategies.
  • Plan, create, and manage content across digital platforms including social media and websites to maximise engagement and brand presence.
  • Apply statistical and data modelling techniques to assess the profitability of various pricing and marketing strategies.
  • Monitor marketing performance metrics, generate regular reports, and provide actionable insights for continuous improvement.
  • Analyse digital marketing data and campaign performance across platforms to inform strategy and optimise outcomes.

The ideal candidate will have a minimum of 3 years' experience in a similar role or industry, a Bachelor's degree in Marketing or a related field, strong written and verbal communication skills, and hands-on experience managing a retail store platform.

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