Sport and Fitness Marketing Specialist
2 weeks ago
We are seeking a Marketing Strategist to join our team in Victoria/Tasmania. This role will be responsible for developing and executing marketing strategies that drive credibility and connection within the sport and fitness scenes.
- Develop and lead high-impact marketing programs tailored to state needs, ensuring alignment with national brand strategies while maintaining a focus on measurable results.
- Support the Field Marketing Manager to implement the field strategy and develop initiatives aimed at enhancing brand health and improving product understanding and trust within sporting fields most relevant to VIC TAS region.
- Analyse market trends and consumer behaviours to proactively adjust strategies ensuring relevance across key consumption occasions and moments of need.
The ideal candidate will have:
- A university degree in Marketing, Business, Events, or at least 5 years of relevant work experience.
- Mid-level marketing experience, and a network, within sport and active lifestyle in Victoria/Tasmania.
- Strong people, networking & collaboration skillset, along with a passion for local sport culture.
- Experience in planning, managing and executing events.
This is an exciting opportunity to join our team and contribute to the success of our sport and fitness initiatives.
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