Field Marketing Specialist, Sport

The Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in building the local face of RedBull in their state in line with the global and national strategies and priorities. They support in executing the sports strategy, planning, and delivery of world-class events and initiatives. They establish local field networks, including scene experts and opinion leaders across online platforms and in person. With a core focus on sports playgrounds within the state (core sports, motorsports, team sports & fitness), the FMS plays a crucial role in creating and implementing marketing initiatives that drive credibility and connection in these scenes.

While their expertise lies in sports, they also support the broader marketing & sales mix, often working in a cross-functional team environment. The role is dynamic and active; FMS is consistently engaged 'in the field' rather than confined to an office environment and is encouraged to use initiatives to find opportunities and solve business challenges.

• Support the FMM to implement the field strategy and develop initiatives aimed at enhancing brand health and improving product understanding and trust within sporting fields most relevant to VIC TAS region.
• Develop and lead high-impact marketing programs tailored to state needs, ensuring alignment with national brand strategies while maintaining a focus on measurable results.
• Serve as a senior cross-functional collaborator, effectively aligning internal and external stakeholders with organisational objectives and field priorities.
• Analyse market trends and consumer behaviours to proactively adjust strategies ensuring relevance across key consumption occasions and moments of need.
• Demonstrate strong commercial insight to ensure marketing initiatives contribute to increased sales.
• Identify the right focus playgrounds, including key third-party events, scenes, and marketing opportunities in line with RedBull brand values.
• Support in developing strong Sports & Fitness Occasion plans within the state, working closely with national campaigns where relevant.
• Identify and manage key creators, athletes, teams, opinion leaders & influencers within each playground, developing strong relationships to unlock mutual benefits.
• Lead the planning and execution of national and regional RedBull-owned events, ensuring excellence in delivery and alignment with brand values.
• Work cross-functionally within project teams and sometimes lead projects that deliver results, show impact across sales & marketing, and engage consumers with the brand and product.
• Spearhead the development and execution of groundbreaking local initiatives with sports & fitness that amplify global and national campaigns.
• Utilise expertise to harness local insights and digital trends, creating multi-channel marketing strategies that integrate social media, technology, and consumer insights.
• Lead and execute ideation workshops with the student marketing team & opinion leaders to generate field-oriented ideas and develop new concepts fitting our brand.
• Act as a thought leader within the marketing team, leveraging deep knowledge of the region's consumer landscape to identify untapped opportunities.
• Collaborate with legal and compliance teams to negotiate favourable terms and ensure agreements are executed with precision, safeguarding brand reputation and operational excellence.
• Optimise resource allocation to ensure maximum impact of field marketing initiatives.
• Lead by example with maintaining branded tools and their management for a premium appearance and effective tool management.
• Collaborate with the National team by activating our brand appropriately, complete necessary reporting on time, and ensure sustainability is central to all activities.

• A university degree in Marketing, Business, Events, or at least 5 years of relevant work experience.
• Mid-level marketing experience and a network within sport and active lifestyle in Victoria/Tasmania.
• Strong people, networking & collaboration skills, along with a passion for local sport culture.
• Experience in planning, managing, and executing events.

Melbourne, Victoria, Australia

20-30%

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