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Chief Marketing Strategist

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $240,000 - $260,000
Job Overview

We are seeking a dynamic and strategic customer and marketing leader to shape and execute our marketing and communications strategy. This role requires a deep understanding of the evolving markets, alongside strong commercial acumen, stakeholder engagement, and a data-driven mindset.

The ideal candidate will drive brand awareness, lead generation, customer acquisition, reputation management, and customer experience design through an integrated customer and marketing approach. They will lead go-to-market strategies for new products and services, ensuring market adoption and positioning the company as an industry leader.

Key Responsibilities

  • Develop and implement an integrated marketing strategy to support business growth, covering brand positioning, lead generation, and customer engagement.
  • Strengthen the brand presence through clear, consistent messaging and impactful storytelling.
  • Drive demand generation through targeted campaigns, digital marketing, SEO, and data-driven experimentation.
  • Own PR and communications, securing positive media coverage and maintaining strong relationships with journalists and key influencers.
  • Manage and optimise digital channels, including website, social media, and content marketing, to enhance engagement and conversion.
  • Oversee market research and competitive analysis, using insights to refine strategy and messaging.