Product Development Manager

11 hours ago

Melbourne, Victoria, Australia beBeeDevelopment Full time $90,000 - $123,456
Product Development Manager Job Description

The Product Development Manager is responsible for developing and executing strategic marketing plans, initiatives, promotions, and communications related to specific products and services.

The role focuses on driving business growth through effective product positioning, differentiation, and market development across key therapeutic areas.

The Product Development Manager leverages market research, product analysis, customer insights, and data-driven decision making to identify opportunities and ensure alignment with overall business objectives.

Main Responsibilities:

Brand Strategy & Positioning:

  • Develop short- and long-term brand strategies that support product positioning, differentiation, and growth in line with corporate objectives.
  • Ensure consistent brand messaging, visual identity, and tone across all marketing materials, communications, and channels.
  • Develop value propositions that resonate with customers, healthcare professionals (HCPs), and other stakeholders.
  • Champion the image of the product(s) internally and externally, ensuring alignment with the company's reputation and values.

Marketing Planning & Execution:

  • Create and execute comprehensive annual marketing plans, including segmentation, targeting, and positioning strategies.
  • Design and implement promotional campaigns that drive demand, awareness, and adoption.
  • Lead and manage product launches or re-launches, ensuring robust pre-launch preparation, launch excellence, and post-launch follow-up.
  • Work with agencies to develop high-quality promotional and educational materials that support the brand.

Market Research & Insights:

  • Plan and commission market research and analytics to deeply understand market trends, customer needs, and competitor dynamics.
  • Analyse and interpret market data to identify gaps, opportunities, and risks, and adjust marketing plans accordingly.
  • Incorporate customer feedback, HCP insights, and patient perspectives to enhance brand relevance and impact.

Performance & Budget Management:

  • Monitor and report on product performance, including sales, market share, ROI, and key brand health indicators.
  • Track and evaluate the effectiveness of marketing programs and campaigns, making data-driven adjustments as needed.

Cross-functional & External Collaboration:

  • Collaborate with internal stakeholders to align brand objectives and ensure flawless execution.
  • Build and maintain relationships with key opinion leaders (KOLs), healthcare professionals, and patient organizations.

Ethics, Compliance & Integrity:

  • Ensure all marketing and promotional activities comply with internal policies, industry codes, and local regulatory requirements.
  • Promote a culture of ethics and integrity, demonstrating high personal standards and accountability.

Requirements:

  • 3–5+ years of pharmaceutical marketing, brand management, or product management experience.
  • Strong record of ethical and compliant marketing execution.
  • Experience in cross-functional team collaboration within a regulated environment.
  • In-depth understanding of pharmaceutical marketing, product lifecycle management, and compliance requirements.
  • Strong strategic, analytical, and problem-solving skills.
  • Excellent communication and influencing abilities.

Education / Certifications:

  • Bachelor's degree in Life Sciences, Pharmacy, Medicine, Marketing, or related field.

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