Brand and Marketing Manager

4 weeks ago

Melbourne, Victoria, Australia Vicinity Centres Full time

Job Summary

The Brand and Marketing Manager will work closely with the Regional Brand and Marketing Manager to develop and implement the Centre's brand strategy and annual marketing plan for centres. This role will lead the charge and contribute to the development of each Centre's Vision Strategy and Action (VSA) planning process, ensuring the marketing plan delivers on key opportunities for the centre.

Key Responsibilities

  • Develop commercial strategies including brand awareness, digital, local activations, partnerships, campaigns and promotion, and identify opportunities to support retailer business strategies through local marketing plans which are tailored to the needs of our consumers.
  • Lead the development of each Centre's Vision Strategy and Action (VSA) planning process, ensuring the marketing plan delivers on key opportunities for the centre.
  • Collaborate with the Regional Brand and Marketing Manager to develop the brand and marketing strategies for the centre which will be aligned to the Vicinity Marketing Strategy and Vision Strategy and Action Plan (VSA's).
  • Deliver and align with the Vicinity Marketing Strategy and asset cluster plan for the centre.
  • Plan, manage and execute strategic campaigns, activations, and projects consistently to timelines and budgets.
  • Develop and implement social and digital strategies, activity, monitoring and reporting, to support the cluster and centre marketing plans.
  • Centre operational support will be required from time to time including and not limited to duty management shifts, centre walks, hoarding management and onsite contractor support.
  • Support the localisation of the national ESG strategy including relationship management and data reporting.
  • Administrative and Reporting duties will include but are not limited to preparing reports and attending Joint Venture Meetings and regional meetings; and the performance management of regional traffic, sales and campaign PIR's and relevant risk, security & compliance training reporting.
  • Financial/ Budgeting duties will include raising purchase orders, processing invoices, monthly forecasting and supporting the Regional Brand and Marketing Manager with the annual budgeting & planning process.

Key Relationships

  • Brand and Marketing Manager
  • Marketing Executive team
  • Head of Brand & Marketing
  • Digital and Social Specialist
  • Leasing Managers and Executives
  • Marketing, Digital and Creative Services Teams (National Marketing)
  • Centre Management team including Centre Manager, Operations Manager, Administration Manager, Guest Experience staff, operations teams
  • Casual Mall Leasing and Vacant Shop Income teams.
  • Property Analyst
  • DS&I Team
  • Risk Team
  • Compliance Team
  • Governance Team
  • Legal Team

Requirements

  • Experience in marketing and brand strategy development, preferably in a retail environment.
  • Strong analytical understanding of local customer insights and knowledge of the competitive environments.
  • Ability to work as a part of a team and develop/maintain strategic relationships across a region.
  • Strategic marketing expertise including data & insights, frameworks, methodologies and channels.
  • Marketing legal, risk and compliance knowledge.
  • Event Management and Project Management skills.
  • Proofreading and Editing Skills.
  • Interpersonal and Strong Verbal and Written Communication Skills.
  • Financial acumen and proven performance to drive value and commercial results.
  • Strong organisational, project management and time management skills.

Personal Attributes

  • Consumer-led; Understand the value of key consumer segments.
  • Challenge the status quo and explore more effective and efficient ways to get things done.

Why Vicinity?

Vicinity Centres offers a range of benefits to its employees, including flexible working options, birthday leave, purchased additional leave, $1,000 worth of VCX securities, internal mentoring program, and generous parental leave.

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