Brand Marketing Manager

2 weeks ago


Melbourne, Victoria, Australia Vicinity Centres Full time

Role Overview

The Brand & Marketing Manager will be responsible for developing and implementing the Centre's brand strategy and annual marketing plan in collaboration with the Regional Brand and Marketing Manager. This role will focus on commercial strategies including brand awareness, digital, local activations, partnerships, campaigns, and promotion.

Key Responsibilities

  • Develop and implement marketing strategies aligned with the Vicinity Marketing Strategy and Vision Strategy and Action Plan (VSA's).
  • Collaborate with the Regional Brand and Marketing Manager to develop the brand and marketing strategies for the centre.
  • Plan, manage, and execute strategic campaigns, activations, and projects consistently to timelines and budgets.
  • Develop and implement social and digital strategies, activity, monitoring, and reporting to support the cluster and centre marketing plans.

Requirements

  • Experience in marketing, preferably in retail and/or brand marketing.
  • Strategic marketing expertise, including data & insights, frameworks, methodologies, and channels.
  • Marketing legal, risk, and compliance knowledge.
  • Event Management and Project Management skills.

Why Vicinity?

Vicinity offers a range of benefits, including flexible working options, birthday leave & purchased additional leave, $1,000 worth of VCX securities rewarded for eligible team members, internal mentoring program, and generous parental leave.



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