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Lead Marketing Strategist

2 months ago

North Sydney Council, Australia REO Group Full time

Job Overview

Compensation Package: 180,000 + superannuation

Position Highlights:

This is a pivotal opportunity to become part of a distinguished Australian brand within the senior management team. Reporting directly to the Chief Marketing Officer, you will play a crucial role in shaping the online strategy and future trajectory of the digital sales channel. This influential position allows you to impact significant business decisions.

Role Responsibilities

The Senior Marketing Manager is responsible for crafting and executing extensive marketing strategies that align with the overarching customer experience objectives. This position involves managing the operational elements of the ecommerce platform and digital marketing initiatives to optimize website traffic, sales, profit margins, and customer lifetime value. By leading a team with diverse skills, you will take a proactive approach to foster their development and success.

Collaboration with various departments, including merchandising and planning, will be vital to drive revenue growth and enhance the brand's online visibility.

Key Duties:

  • Develop targeted marketing strategies and customer segmentation plans to expand the customer demographic and enhance acquisition efforts.
  • Improve customer experience through personalized marketing campaigns and optimizing interactions throughout the customer journey.
  • Drive growth in ecommerce and digital sales by collaborating on strategic initiatives.
  • Lead innovative projects that promote forward-thinking and creativity.
  • Ensure the execution of the strategic plan with comprehensive action plans.
  • Streamline marketing operations, balancing strategic initiatives with routine activities.
  • Build strong relationships with key stakeholders to foster collaboration.
  • Participate in strategic goal-setting sessions to contribute to business expansion.
  • Monitor market trends on a daily basis.
  • Provide effective leadership to navigate challenges and coach the team to meet performance goals.
  • Implement creative marketing strategies that align with business objectives.
  • Utilize expertise in ecommerce and digital media to drive commercial success.
  • Influence key business decisions and shape the future direction of the marketing department.
  • Manage campaign planning and execution.
  • Oversee media agencies and supplier relationships.
  • Make evidence-based, customer-focused decisions.

Candidate Profile

  • 3-5 years of experience leading a marketing team, ideally in a retail or direct-to-consumer setting with an omnichannel focus.
  • Proven track record in developing digital platforms for sales growth and customer acquisition.
  • Expertise in ecommerce strategy formulation and management.
  • Proficient in SEM, SEO, email marketing, CRM, social media, and influencer management.
  • Strong grasp of digital advertising and ROI optimization.
  • Exceptional leadership and team management capabilities.
  • Strategic mindset with a focus on achieving business goals.
  • Innovative problem solver dedicated to excellence and continuous improvement.

Company Culture & Benefits

This dynamic large retail organization features well-known brands in the Australian market, offering exceptional career advancement opportunities for the right candidate. Being part of this team means embracing a culture of innovation and growth, where collaboration and professional development are highly valued.

  • Advance your career – expand your business knowledge in a key leadership position.
  • Receive competitive compensation – 180,000 + super + on-site parking.
  • Share a commitment – be part of a business that is passionate about its mission.