Digital Content Strategist for Youth Media

4 weeks ago


Sydney, New South Wales, Australia Australian Broadcasting Corporation Full time

About Us


The Australian Broadcasting Corporation is seeking a Digital Content Strategist to join our triple j team, Australia's biggest youth media brand. We're passionate about championing new music, helping local acts get a leg up, exploring pop culture, news, and anything that matters to young people.


Job Description


We're looking for a Digital Content Strategist to develop our digital strategy across key third-party platforms and social channels, identifying relevant audience trends, best practice guidelines, and innovative growth opportunities.


The role includes:



  • Identifying up-to-date trends and opportunities for compelling mobile-first digital content that is timely, impactful, and relevant for young audiences.
  • Tracking and analysing key performance indicators (KPIs) to assess the effectiveness of social media strategies and content.
  • Researching and experimenting to maximise YouTube, Instagram, and TikTok reach (unique viewers, views) and engagement (watch time, comments, and community engagement).
  • Working with the Digital Manager and Digital Executive Producer to refine and implement processes to grow the reach and impact of our social media channels.
  • Reviewing the performance of owned platform digital output, including our website and app, and identifying opportunities for refinement and optimised audience experience.

About You


We're looking for someone with experience creating content in a digital media environment, including a strong in-depth technical understanding of social media platforms and the ability to implement audience engagement and growth strategies.


You will have:



  • Strong interpersonal, problem-solving, and communications skills, and the demonstrated ability to work as part of a culturally diverse team.
  • Up-to-date knowledge of the digital media industry developments, audience trends, and best practice, with a demonstrated willingness to adapt and change in an evolving digital environment.
  • Proven experience working with social media platforms and third-party tools for publishing, community management, measurement, and reporting.
  • Experience exporting, analysing, and reporting social media performance data.

Salary


The salary for this role is $96,000 to $105,000 per annum, plus a 15.4% superannuation contribution.


Location


Ultimo, Sydney: Convenient CBD location (near Central Station) or Southbank Melbourne.


Benefits


We celebrate our staff's diversity, their different experiences, abilities, and worldview, and we want to empower that through everything we do. We're also committed to achieving a gender-balanced workforce.


How to Apply


Apply online via our careers portal, including examples of your work and a cover letter.



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