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Digital Content Strategist
1 month ago
About the Role
We are seeking a highly skilled Digital Content Strategist to join our Sales Communications team in Sydney. As a key member of our team, you will be responsible for delivering value and growth for Lion and our customers through compelling communication to support our sales team.
Key Responsibilities
- Develop and maintain a content plan calendar for visibility and awareness of our digital channels (Marketplace & EDM).
- Own our activity calendar ensuring you are actively partnering with our account managers and customer activation managers to ensure all activity and promotions are captured.
- Monitor trends, report on campaigns, showing return on investment clearly including insights into what campaigns work and with who.
- Build capability with our sales team in digital customer EDMs and the digital platform planning process.
- Ensure the timely delivery of content for key market activations and new products as part of the go-to-market sales readiness process.
Requirements
- Knowledge of the e-commerce landscape as well as end-to-end content management and its role and application.
- Ability to build effective relationships across the business and influence across different teams.
- Innovative thinking plus a strong User Experience focus.
- Strong collaboration, influencing and stakeholder management skills.
- Knowledge of relevant digital asset management technology and content syndication platforms.
About Us
Lion is a passionate, high-performance team driven to win in the marketplace. We have a highly respectful and inclusive culture that embraces diversity and supports our team members to win at both work and in life through our market-leading programs and policies in flexibility and wellbeing. We are committed to diversity, equity, and inclusion, and leveraging unique perspectives to innovate and grow.