Regional Event Manager

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $180,000 - $200,000
Job Title:

Event Marketing Strategist


About the Role:

The APAC Strategic Events and Audience Marketing Director will develop and implement a geo event marketing strategy to bring ServiceNow flagship and key events to life through engaging physical and digital experiences. The ideal candidate will have a strong background in building and executing high-calibre, pipeline- and revenue-generating programs.


Main Responsibilities:
  • Create an integrated event marketing strategy with full responsibility for achieving delegate registration, attendance & pipeline targets.
  • Collaborate with cross-functional teams to orchestrate customer marketing programs with scaled execution in an assigned area of excellence, such as Acquisitions & Growth campaigns, User Groups & Communities, Influence & Advocacy and Developer Relations.
  • Power a consistent and seamless customer experience across these programs to increase business outcomes and drive velocity, by working across global and regional ServiceNow teams, especially in Sales and Marketing.
  • Drive innovative ideas and provide guidance on best practices to elevate, scale and activate programs across the region.
  • Effectively integrate multiple channels for all marketing campaigns including social media, email, telemarketing and partners.
  • Deliver multi-channel marketing campaigns that are data-driven, with a focus on increasing audience acquisition.
  • Review and define a strategy for managing and growing our marketing database.
  • Manage event projects, budgets, and timelines.
  • Ensure business goals are met, budgets effectively managed, and effective communications and reporting with all stakeholder groups involved.
  • Exhibit superior project management, analytical and data-driven mindset to continuously iterate to optimize performance and efficient outcomes.
  • Demonstrated experience in using AI tools to drive efficiency and productivity.

Requirements:
  • 10-15 years in a regional marketing capacity, preferably with a demand generation background.
  • People management experience, including the ability to lead a small team and work with diverse skillsets.
  • Expertise in all forms of digital, event, account-based or content marketing to conceptualize innovative programs with pragmatic delivery.
  • Strategic and agile thinker with strong collaboration skills.
  • Ability to influence effectively across a global organization and matrixed teams to deliver accelerated business outcomes.
  • Ability to travel internationally and be present in the office to collaborate.

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