Digital Campaign Strategist

2 days ago

Melbourne, Victoria, Australia beBeeDiversity Full time $90,000 - $120,000
Performance Media Manager

The primary goal of this role is to spearhead campaign planning and oversee the management across all digital channels, including paid social, paid search, and programmatic.

Key responsibilities include owning the media campaign process, from developing a strategic media response to delivering and reporting on results. This involves collaborating with clients to ensure accurate and timely campaign launches that align with their business goals.

Another critical aspect of the role is assisting the wider team, including Performance Media Executives and Coordinators, in ensuring account deliverables, including reporting, optimisation tactics, quality-checks, and implementation of best practice approaches to media.

In addition, the successful candidate will be responsible for creating a positive relationship with key media and technology partners, such as Google, Meta, Trade Desk, and TikTok. They will also identify areas for improvement and provide feedback to Performance Media Directors and into Coordinators/Executives.

For success in this role, we are seeking someone with experience overseeing direct reports, clients, and media campaigns. Ideally, you have worked within an agency environment on high-value clients, however, we still invite you to apply if you have exposure to these key experiences from your experience in a client-side or publisher-side organisation.

Extensive knowledge of digital channels, including paid search, paid social, and/or programmatic, is essential, as is a strong grasp of Microsoft Office programmes, especially PowerPoint and Excel. Strong communication skills, including being bold, comfortable, and professional when communicating with clients and third parties, are also required. High attention to detail, a positive attitude, and a passion for learning and growth in the performance/digital space are highly valued.

This is a dynamic role that requires self-assurance, resilience, and the ability to thrive in a fast-changing environment. The successful candidate will be able to work as part of a larger team, build relationships, and contribute positively to performance team WIPs and digital forums.

Benefits and Culture

We offer a comprehensive Wholeself programme supporting physical, mindful, and financial wellbeing. Our office environment is creative, lively, and rewarding, where people love working together, supported by our Publicis Liberté flexibility approach. We have access to our Global AI Platform Marcel, connecting employees with opportunities for career mobility and collaboration across our global network.

Our culture values diversity and inclusion, with a committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees. We have a generous leave policy, including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.

At Publicis Groupe, we believe uniqueness is powerful and encourage our employees to bring their authentic selves to work every day.

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