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Crafting Connections

3 weeks ago

Melbourne, Victoria, Australia beBeeStrategist Full time $90,000 - $120,000
Brand and Campaign Strategist

We are seeking a skilled Brand and Campaign Strategist to contribute to the development of innovative brand and campaign strategies.

This role involves collaborating with creative, media, and strategy teams to craft effective ways of reaching target audiences.

Main Responsibilities:
  • Develop comprehensive consumer insights and behaviors by creating visual consumer journey maps.
  • Provide actionable insights and initiatives to connect with consumers throughout their journey.
  • Build insightful connections strategies and bring fresh thinking to creative strategy and for creative teams.
  • Collaborate with creatives to identify opportunities beyond traditional comms planning.
  • Apply understanding of first-party data and audience segmentation for data briefs, contact strategies, and message matrices.
  • Interpret and visualise data in a meaningful way for colleagues and presentations.
  • Support post-campaign performance reporting and results analysis.
  • Maintain an excellent understanding of the evolving social and digital landscape across platforms.
  • Contribute to the development of disruptive brand and campaign strategies to drive business growth and cultural impact.
  • Stay ahead of cultural trends and identify opportunities for culturally relevant campaigns.
Your Skills and Qualifications:
  • Strong understanding of communications and connections strategy.
  • Ability to work with numbers and details.
  • Analytical and creative thinker.
  • Keen awareness of cultural trends and their impact on consumer behavior.
  • Good understanding of paid, owned, and earned channels.