Marketing and Communications Specialist

5 days ago

Canberra, ACT, Australia Everi Pty Full time
About the Role

The Marketing and Communications Coordinator will be responsible for implementing the marketing and communications strategy for the 2025 Australian Masters Games with the primary aim of generating awareness and driving entries.

Key Responsibilities:
  • Strategy: In conjunction with the General Manager, execute the marketing strategy.
  • Work with identified agencies to develop, implement and review the Games marketing and communications strategy with the primary aim of generating awareness and driving entries.
  • Event Marketing: Implement the appropriate blend of effective digital and traditional advertising campaigns and collaborate with appointed agencies.
  • Implement the Games social media strategy with a focus on engagement and growth across social media platforms to ultimately generate awareness and drive entries.
  • Work with participating sports to develop and implement bespoke sport-specific marketing strategies.
  • Participant and Stakeholder Communications: Manage the efficient and effective day-to-day communications with participants and stakeholders via email platforms and the website.
  • Content development and delivery of the Games EDMs in the lead up to and during the Games with the view to grow the Games database.
  • Branding and Design: Assist with implementation of the Games brand across all touchpoints of the Games.
  • Assist with all design requirements for the Games (self-managed or via the Games graphic design agency).
  • Media and PR: Assist agency contractors to develop and activate local media partnerships.
  • Generate awareness and drive entries via media and PR activities including but not limited to generating story ideas and facilitating media opportunities.
Qualifications and Skills:
  • Tertiary qualifications in Marketing, Communications or a relevant discipline.
  • Minimum of two years' experience in a similar role, with a strong focus on digital marketing and graphic design.
  • Excellent written communication skills with a strong ability to generate creative and engaging content across a variety of platforms.
  • Experience in the interpretation of and reporting on digital analytics (including Facebook and Google analytics) to draw valuable insights and maximise campaign performance.
  • Innovative mindset with an understanding of the latest digital marketing trends, technologies and methodologies and best practices to optimise performance for engagement and growth.
  • Experience with Adobe Creative Suite, Mailchimp and Word Press desirable.

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