Marketing Coordinator

1 week ago

Melbourne, Victoria, Australia Opal HealthCare Full time

Marketing Coordinator Job Description

About the Role

We are seeking a highly skilled Marketing Coordinator to join our team at Opal HealthCare. As a Marketing Coordinator, you will play a key role in developing and delivering impactful marketing initiatives to support our acquisition program, with a specific focus on brand activation and alignment.

Responsibilities

* Plan, create and implement marketing initiatives to ensure the successful integration of newly acquired Care Communities into our organisation, positioning them effectively within the external market
* Work as part of the Marcomms Integration team to execute the brand turnover program onsite, including coordinating events, updating brand materials, and supporting Care Community leaders to adopt brand guidelines and marketing assets
* Assist in organising photography sessions that capture the unique spirit of our Care Communities, ensuring alignment with brand guidelines
* Monitor and analyse the performance of the brand, marketing campaigns and initiatives, providing insights and recommendations for optimisation and continuous improvement
* Ensure the smooth transition and integration of existing Care Community partnerships and local sponsorships through well-executed integration programs
* Develop, edit and proofread marketing materials for both print and online publication (such as aggregate sites, advertising materials), ensuring brand compliance, SEO optimisation, and alignment with organisation goals to drive conversion, retention and advocacy

Requirements

* Degree in marketing, communications or related field
* Minimum 2 years' experience in marketing with a generalist skill set
* Proven track record of developing and executing successful marketing campaigns, preferably in a corporate or agency setting
* Excellent written and verbal communication skills, with the ability to craft compelling messages for diverse audiences and channels
* Strong project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment
* Experience working cross-functionally and building relationships with internal stakeholders
* Knowledge of digital marketing tools, including analytics, search engine optimisation and search engine marketing desirable but not essential

What We Offer

* Attractive opportunity for salary and career growth
* Great office location with working from home options
* Opportunity to collaborate with and be led by inspiring leaders
* The opportunity to work for a leading healthcare provider and help deliver an exciting growth strategy
* A role in growing a culture of respect for our elders in Australia

About Us

Opal HealthCare is one of Australia's largest residential aged care providers, with 133 Care Communities across five states and a national team of over 20,000 dedicated professionals. Our commitment to innovation drives us to pioneer new solutions, reshaping the way we care for our residents.

If you are a motivated and experienced Marketing Coordinator looking for a new challenge, please submit your application.

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