Digital Experience and Content Lead
13 hours ago
About Dairy Australia: We are a leading organisation that provides services to enhance dairy farm businesses and the industry. Our mission is to deliver value by enhancing farm business management, supporting employment needs, driving herd and feed innovation, managing climate and environment, promoting Australian dairy, commitment to sustainability, supporting policy development, growing international markets, and responding to critical issues.
Our vision is simple: to be leaders in shaping a profitable and sustainable dairy industry. Our people share this vision and make an impact each day through their commitment to our values of Farmer First, One Team, Innovative Thinking, and Decisive Action.
This role reports directly to our Head of Experience in Marketing & Communications. As a Digital Experience and Content Lead, you will drive our social media and website strategy, manage operational activities, and optimise digital content. You will work collaboratively across the organisation to design and optimise the digital experience and content for our social media and website channels.
Your key responsibilities will include:
- Developing and implementing a strategic plan to drive engagement and awareness through social media and website channels
- Managing competing priorities and ensuring delivery through effective project management
- Working with internal stakeholders to provide expert advice and support on digital communications
- Capturing, growing, and monitoring online communities
You will get into the hearts and minds of our varied target audience groups by applying practical approaches such as human-centred design along with your creative and analytical thinking to conduct research/testing and define personas and journeys.
We offer a range of benefits including a flexible working environment, being a key member in our supportive and high-performing team, a caring and innovative culture, paid parental leave, and more. If you are motivated and skilled, please consider this opportunity.
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